Where else do you see

two elephants?

Hint: They are here somewhere on

your screen.
 Adhesives & Sealants Market, Revenue(%), by Adhesive
Technology, India, 2020

Reactive
Water-borne
10%
44%
Solvent-borne 12%

6%
Hot Melt
28%
Other Technologies
Adhesives and sealants Market, Revenue(%), by End-user Industry,
India

Paper, Board, and Packaging

23%
Transportation

Building and Construction

29%
Healthcare

Woodworking and Joinery

20%
Electrical and Electronics

3% Footware and Leather

4%
7% Other End-user Industries
7% 7%
India Adhesives and Sealants Market : Major Leaders

Pidilite Industries Ltd 1

H.B Fuller Company 2

Arkema Group 3

Sika AG 4

Henkel Adhesives India 5

 Trend Analysis
400%

350%

300%

250%

200%

150%

100%

50%

0%
FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20
Competitor Comparison
 Revenue Trendline
140
130%
126%
120
109%
100% Fevicol
100 93% Fevicol has been gaining
90% 90%
revenue share at the cost
80 of competition

60
Jivanjor
Revenue of Jivanjor has
40
been on the lower side
compared to FY17
20

0
FY17 FY18 FY19 FY20

Fevicol Jivanjor
 Profit Trendline
1200
1050%
1000

Fevicol
800
Profit for Fevicol
has been relatively stable
600 compared to Jivanjor.

400
Jivanjor
200 130% Jivanjor has operational
100% 112% 108% inefficiencies leading to lesser
50%
profit margin in FY18 & FY19.
0 -50%
FY17 FY18 FY19 FY20

-200

Fevicol Jivanjor
 Profit Margin Trendline
120
116%
115%
115 113% Fevicol
Profit margin trendline for
110 Fevicol has been stable,
indicating same operational
efficiency albeit increase in
105 103% revenue.
100%
100 99%
98%
Jivanjor
95 Profit Margin for Jivanjor has
been lesser as compared to
90 Fevicol.

85
FY17 FY18 FY19 FY20

Fevicol Jivanjor
Bibliography
● https://www.studocu.com/in/document/indian-institutes-of-manage
ment/marketing-management/fevicol-report-group-2/10309175
● https://www.mordorintelligence.com/industry-reports/india-
adhesives-and-sealants-market
THANK
YOU!