Team TATSAM

Preyashi Rani Pradhan      20PGP111  

Harshit Gupta                   20PGP075
Ajeetesh Pratap Singh        20PGP012
Chelsea Sunil                     20PGP051
Sandeep Kaja                    20PGP089
Ayush Agrawal                   20PGP040

TASK – 4
GROUP - 18
DELHI
• Delhi - The Capital City - is a city
that connects two different worlds
• The seat of many powerful
empires in the past, its long
history can be traced in its many
carefully-preserved monuments,
ancient forts and tombs
• A cosmopolitan city, which now
plays a major role in cultural,
political and social landscape of
India

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DELHI TOURISM BEFORE COVID-19

• Rank-11, in the 'Top 100 City

Destinations 2019' 
• FTAs during the period January-March
2019 were 31,63,940 as compared to
31,15,820 in January- March 2018
registering a growth of 1.5%.
• The percentage share of Foreign
Tourist Arrivals in India during March
2019 among
the top 15 ports was highest at Delhi
Airport (30.30%) 

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 • To restore the
confidence of potential
Confidenc
tourists on the safety
e
of "Delhi" as a tourist
spot.

• To increase the
awareness regarding
steps taken by Delhi
Awareness Govt. towards general
& COVID-19 related
safety.

• To reverse the trend of

OBJECTIVES Tourist
Arrivals
falling percentage of
foreign tourist arrivals
& domestic tourism.

• To sustain & improve

Sustain & the position of Delhi as
Improve the Topmost Tourist
Spot in India.

• To promote tourism
Education institutions like IITTM.

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 THE PLAN  
Let's have Pleasure and not Pressure...

BY Booking
Slots
PLAN 1:
• Pre-booking to facilitate hassle-free
Limiting the travel. 
No. Of • Tracking the No. of people in and
out of a location
tourists • Ensuring single entry and exit points
visiting a • Price differentiation to ensure low
congestion. 
location/site
By Price
differentiation

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GOVT. GUIDELINES AND FOLLOW-UP
Collaborating with travel • First source of contact
agencies • Specific guidelines in line with travel

• A SPOC for a slot

Certified Hotels • Listed hotels on the official website
• Manuals explaining specific
and Lodges • Ensuring health and hygiene
guidelines in detail.
• 24/7 call assistance through a
toll-free number.
• Maintaining credibility of the • Itinerary for the whole trip
sector Traveler's Guidelines • Establishing contact tracing
• Promising safety to the tourists
• Mandatory app registration by
all the tourists

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 Social Media
Marketing
Facebook, Instagram
Offers and
Flyers YouTube
discounts​
Brochures • Offering
Leaflets priority
passes 
MARKETING •  Seasonal
discounts
STRATEGIES
   Printing Media Blogger Network
•       Magazines (India Today •    Traveltalesfromindia.com
,Outlook, Frontline) •     Devilonwheels.com
•         Newspaper (The Times Of India,
•      Myyatradiary.com
The Hindu, The Indian Express)
•      Inditales.com

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FOLLOW-UP OF PLAN IMPLEMENTATION
Foreign FTAs on Value of
Exchange e-Tourist Visa
Staying Visitor
Spend
Earnings

Domestic Arrivals inside Footfalls on

Tourists State Border Tourist Spots

Satisfaction Visitor Ratings Visitor

of Hygiene Impression of
Indicators Maintenance Tourist Spots

Sustainabilit Local residents Ratio of

rating on visitors to local
y Indicators tourism impact population
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OUTCOME ASSESSMENT:

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REFERENCES:
http://tourism.gov.in

http://delhiplanning.nic.in

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THANK YOU!

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