Warranty Cards

Pantry audits
Panel
Consumer panels
Presented by : Ashwani Kumar Rai
Ashok Rana
Kuldeep Katiyar
While deciding about the method of data
collection to be used for the study the researcher
should keep in mind two types of data primary
data and secondary

• The primary data are those, which are collected

a fresh and for first time and thus happens to be
original in character.
• The secondary are those which have been
collected by someone else and which have already
been passed through statistical process.
OTHER PRIMARY METHODS
Warranty Cards
Pantry Audits
Panel
Consumer Panels
 Warranty cards
• Warranty cards are usually postal sized cards
which are used by a dealer of consumer
durables to collect information regarding their
products.
• The information sought is printed in the form
of question on the warranty cards, which is
placed inside the package along with the
product with the request to consumer to fill in
the card and post it back to the dealer.
 Pantry Audits
• From the observation of pantry of customer to know
purchase habit of the people (which product , of what
brand etc.) Questions may be asked at the time of audit
• It is used to estimate consumption of the basket of goods
at the consumer level – the investigator collects an
inventory of types, quantities and prices of commodities
consumed – data are recorded from the examination of
consumer’s pantry – objective is to find out what type of
consumers buy certain products and certain brands – this
method may be supplemented by direct questioning
relating to reasons and circumstances under which
particular products were purchased – to know the
purchase habits 
 Panel
• A panel is a group of individuals or organizations
that have agreed to provide information to
researcher over a period of time. A continuous
panel, the focus of this section, has agreed to
report specified behaviors on regular basis.
• There are 2 types of panels:
• Retail and
• Consumer
 Retail panel

• In this method data is collected from the

checkout scanner tapes of a sample of
supermarkets and other retailers that use
electronic scanning systems. For this to
happen the product should carry the Universal
Product Code (UPC) often referred to as bar
code
 Consumer panels
 

• ‘Consumer Panels’ is a set of consumers are

arranged to maintain detailed daily records of
their consumption and it is made available to
the investigator on demand – same consumers
are interviewed repeatedly over a period of
time – are of two types:
• a) Transitory consumer panel
• b) Continuing consumer pattern
 Consumer panels

• Transitory consumer panel : Is set up to measure

the effect of a particular phenomenon –
conducted on a before-and-after basis – to study
consumer behaviour and attitude
• b) Continuing consumer panel : Is often set up for
an indefinite period with a view to collect data on
a particular aspect of consumer behaviour over
time – radio listening and watching TV.
Thank
You