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  • Brand and Communication Plan: Bring Brand Strategy To Life

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    Eliza Fazia
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    This document outlines a branding and communication plan with the goal of bringing a brand strategy to life. It details internal and external communication efforts across different levels including high level management, employees, partners/subsidiaries, and the general public. The plan defines messaging, positioning, and essence to socialize the brand internally and guide external-facing communication efforts such as creative content, digital, PR, and other media channels.

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    Brand and Communication Plan

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    This document outlines a branding and communication plan with the goal of bringing a brand strategy to life. It details internal and external communication efforts across different levels including high level management, employees, partners/subsidiaries, and the general public. The plan defines messaging, positioning, and essence to socialize the brand internally and guide external-facing communication efforts such as creative content, digital, PR, and other media channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views1 page

    Brand and Communication Plan: Bring Brand Strategy To Life

    Uploaded by

    Eliza Fazia
    This document outlines a branding and communication plan with the goal of bringing a brand strategy to life. It details internal and external communication efforts across different levels including high level management, employees, partners/subsidiaries, and the general public. The plan defines messaging, positioning, and essence to socialize the brand internally and guide external-facing communication efforts such as creative content, digital, PR, and other media channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Brand and Communication Plan

    Bring brand strategy to life

    High level • Internal : Management presentation


    authority • External: PR plan

    Brand
    Identity
    • Internal: Socialization program
    Employee • External: Employer branding plan

    Brand
    Positioning
    Brand Define
    Message stakeholder
    • Socialization program
    Partner or
    Brand • Communication guideline
    Subsidiary
    Promise • Communication tools

    • Creative content plan

    Brand Define external • Digital plan


    Essence General communication
    plan and
    Public
    direction
    • PR plan
    Etc….
    • Other media or channel
    The Branding strategy

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