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Advanced Product Quality Planning 2 Edition
Advanced Product Quality Planning 2 Edition
Planning 2 Edition
nd
Changes Summary
1.1.1 Market Research
The Organization's Product Quality Planning Team may need
to obtain market research data and information reflecting the
voice of the Customer. The following sources can assists in
identifying customer concerns/wants and translating those
concerns into product and process characteristics:
Customer interviews
Customer questionnaires and surveys
Market test and positioning reports
New product quality and reliability studies
Competitive product quality studies
Best Practices
Lessons Learned
August 1st, 2008 Sushil 2
1.7 Design Goals
Design goals are a translation of the voice of the Customer
into tentative and measurable design objectives. The proper
selection of Design Goals assures that the Voice of the
Customer is not lost in subsequent design activity. The Voice
of the Customer also includes regulatory requirements such
as materials composition reporting and polymeric part
marking.