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SEARCH ENGINE OPTIMIZATION

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CONTENT

 What is SEO?
 Need of SEO
 SEO Techniques and Strategy
 Search Engine in Market
 Search Engine Market Share
 SEO Tools
 SERP
 Advantages and Disadvantages
 Conclusion

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WHAT IS SEO?

Search engine optimization (SEO) is the process of

improving the quality and quantity of website traffic to
a website or a web page from search engines.

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NEED OF SEO

SEO helps to ensure that a site is accessible to a search engine.

Improves the chances that the site will be found by the search engine.
Site ranks in a search is essential for directing more traffic toward the site.
The higher a website naturally ranks in organic results of a search, the greater the chance
that that site will be visited by a user.

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SEO TECHNIQUES

Improve User Experience Across Your Entire Site.

Optimize for Voice Search.
Design for Mobile First.
Focus on Topic Clusters Instead of Keywords
Write Longer Content (Most of the Time)
Take Advantage of YouTube SEO.
Create a Diverse Backlink Portfolio.
Never, Ever Overlook Technical SEO.

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SEO STRATEGY

Define your target audience and their interests

 Start creating recommendations in your strategy document
Categorized keyword research
 Define competitors
 Prioritize and summarize
 Must-have SEO recommendations

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Black Hat and White Hat Strategies

BLACK HAT STATEGIES WHITE HAT STRATEGIES

 Duplicate content
 Relevant content

 Invisible text and stuffed keywords

 Well-labeled images

 Cloaking or re-directing the user to another

 Relevant links and references
site or page  Complete sentences with good spelling and
 Links from sites with non-relevant content grammar
 Standards-complaint HTML
 Unique and relevant page titles
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Search Engine Marketing

 Search engine marketing (SEM) is a digital marketing strategy used to increase the
visibility of a website in search engine results pages (SERPs).
 While the industry term once referred to both organic search activities such as search
engine optimization (SEO) and paid, it now refers almost exclusively to paid search
advertising.
 Search engine marketing is also alternately referred to as paid search or pay per click
(PPC).

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SEARCH ENGINE MARKET SHARE

 Google : 92.24%
 Bing : 2.29%
 Yahoo! : 1.52%
 Baidu : 1.48%
 DuckDuckGo : 0.58%
 YANDEX : 0.57%

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SEO TOOLS

SEM Rush Rocks!

Free Firefox Extensions
 Free Web-based SEO Tools
 Listings of additional SEO tools by category

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OPTIMIZED PAGE

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SERP

 A search engine results page (SERP) is the page displayed by a search engine in
response to a query by a searcher. The main component of the SERP is the listing of
results that are returned by the search engine in response to a keyword query, although
the page may also contain other results such as advertisements

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ADVANTAGES OF SEO

Brand Awareness
 Increased site usability
 Cost effectiveness
 ROI
 Increased traffic

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DISADVANTAGES OF SEO

 Long term investment

 No guarantee in results
 Risk of playing in a highly competitive SEO market

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SEO RANKING FACTOR

 Keywords
 Content
 Backlinks
 Mobile Responsive
 Site speed
 Site Security
 Local Factors
 User Signals
 Domain Signals
 Social Signals

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CONCLUSION

Search engine optimization is a hard and tedious job, it can take a large amount of your
time, there are too many pieces of the puzzle that you need to piece together.
SEO tools are an important consideration to help optimize a website for search engines.
 Many tools differ in the scope of their function yet also analyze different SEO factors.
Some of the most important areas to be analyzed are keywords, content, backlinks, domain
and social media.

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SEO
5/12/2021
THANK YOU