Product Mix of ITC

Submitted To: Submitted By:

Ms. Shikha Nainawat Rahul Lalwani
Rahul Meena
Rashika Goyal
Rohini Sharma
Ronak Saini
About ITC
Incorporated on August 24, 1910
Headquarters- Kolkata, West Bengal
Chairman-Yogesh Chander Deveshwar

Change in Company’s Name

Imperial Tobacco Company of India Limited
(1910)
India Tobacco Company Limited (1970)
I.T.C. Limited (1974)
ITC Limited (2001)
Brand Evolution
Cigarettes and
Leaf Tobacco
Personal Care 1910 Packaging and
Products Printing
2005 1925

Education and Hospitality Sector

Stationery Products 1975
2002

Branded Packaged Paper Board and

Foods Speciality Papers
2001 1979
Agri Business
1990
Product Mix
• A Product Mix is the set of all products and items a particular
seller offers for sale.
A product mix has certain width, length, depth and
consistency
• The width of a product mix refers to how many different
product lines the company carries.
• The length of a product mix refers to the total number of items
in the mix
• The depth of a product mix refers to how many variants are
offered for each product in the line.
• The consistency of the product mix describes how closely
related the various product lines are in the end use.
 Product Mix of ITC
FMCG Hospitality Paperboard Packaging Agri Business Information
& Speciality Technology
Papers
Cigarettes Hotels Coated Carton Agri ITC Infotech
& Cigars Boards Board Commodities
Packaging and Rural
Services
Foods Branded Graphic Flexible Agri Business-
Accommodation Boards Packaging ILTD
Personal Restaurants Fine Papers Tobacco E-Choupal
Care Packaging
Education Thin Printing
& Papers
Stationery
Lifestyle
Retailing
Agarbatti
Safety
Matches
 Product Mix of ITC
• Number of product lines - 6
• Product Width - 6
FMCG Hospitality Paperboard Packaging Agri Business Information
& Speciality Technology
Papers

Personal Care
Essenza Di Wills • Product Length - 21
Vivel • Average product Length –
21/6 i.e. over 3
Fiama DI WIlls
Engage
Superia
Vivel Cell Renew • Product Depth of Personal Care
Savlon Product Line - 8
Shower to Shower
Product Mix of FMCG
Cigarettes Foods Personal Stationery Lifestyle Safety Agarbatties
Care Retailing Matches
Insignia Aashirvaad Essenza Classmate Wills Aim Mangaldeep
Di Wills Lifestyle
India Kings Sunfeast Vivel Paperkraft John I Kno
Players
Wills Navy Bingo Fiama DI
Cut WIlls
Classic Kitchens of Engage
Regular India
Gold Flake Yippee Superia
Navy cut B Natural Vivel Cell
Juices Renew
Bristol Mint -o Savlon

Candyman Shower to
Shower
Product Mix of FMCG

Product
Width = 7

Product
Length =
30
Cigarettes
Product Type Price for 20 pcs
Insignia ₹ 348
India Kings ₹ 300
Wills Navy Cut ₹ 280
Gold Flake Kings ₹ 248
Gold Flake Kings Light ₹ 240
Classic Regular ₹ 240
Gold Flake Premium ₹ 220
Navy Cut ₹ 175
Bristol ₹ 170
 Aashirvaad
Staples Ghee Spices Instant
Ready Meals
Sugar Release
Mixes
Control Atta
Aashirvaad Aashirvaad Aashirvaad
Whole Wheat Svasti Ghee Pickle Mirch Instant Mixes
Atta Powder

Aashirvaad
Select Aashirvaad Chili
Powder
Atta with
Multigrains Aashirvaad
Coriander Powder
Atta with Methi
Aashirvaad Turmeric
Aashiravaad Salt Powder

Aashirvaad Fortified Atta

Ghee
• Aashirvaad Svasti
Ghee

Instant mixes
• Aashirvaad Instant
Mixes

Ready Meals
 Staples
• Aashirvaad Sugar Release
Control Atta
• Aashirvaad Whole Wheat
Atta
• Aashirvaad Select
• Aashirvaad Atta with Multigrains
• Aashirvaad Atta with Methi
• Aashiravaad Salt
• Aashirvaad Fortified Atta
 Spices
• Aashirvaad Pickle Mirch
Powder

• Aashirvaad Chilli
Powder
• Aashirvaad Coriander
Powder

• Aashirvaad Turmeric
Powder
 Sunfeast
Biscuits Yumfills
Sunfeast Sunfeast Sunfeast Sunfeast
Sunfeast
Farmlite Dark Sunfeast Yumfills
Mom’s Marie
Fantasy Delishus Whoopie
Magic Light pie
Digestive Choco Expressio
Fills Rich Nice
ns
Butter
Oats Choco Nuts & Snacky
Fills Raisins Cashew
Luxuria Milky Magic
and
Nut Almonds
Choco Sweet ‘n’ salt
Biscotti
Meltz
Glucose
Chocolate
Chocolate Chip
and Vanilla
Sunfeast Farmlite
• Digestive
• Oats

Sunfeast Mom’s Magic

• Rich Butter
• Cashew and Almonds

Sunfeast Delishus
• Expressions
• Nut & Raisins
• Nut Biscotti
• Chocloate Chip
Sunfeast Dark Fantasy
• Choco Fills
• Choco Fills Luxuria
• Choco Meltz
• Chocolate and Vanilla

Sunfeast
• Marie Light
• Nice
• Snacky
• Milky Magic
• Sweet ‘n’ Salt
• Glucose
 Lifestyle Retailing
Wills Lifestyle

Wills
Classic
Wills
Sport John Players

Wills
Clublife

Wills
Signature
Product Mix of Hospitality
Hotels Branded Restaurants
Accomodation
Luxury collection ITC One Bukhara
Welcome Hotels Towers Peshawari
Fortune Hotels Eva Dum Pukht
Welcome Heritage Executive Club Dakshin
 Hotels
Luxury
Collection
Welcome hotels
Fortune Welcome
Hotels Heritage

Operates
Five Star Involves a
Super Deluxe mid market
Hospitality for chain of
And Premium to upscale
the discerning palaces, forts,
Hotels to target properties in
and leisure havellis and
the first
travellers resorts
class