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  • Samsung Marketing Presentation

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    Shraddha Tiwari
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    Always There. Samsung: For Every Moment. Samsung: Make Possible. Samsung: For All Of Us. Samsung: For Everyone. Samsung: For Every One Of Us. Samsung: For Every Step Of Your Journey. Samsung: For Every Part Of Your Day. Samsung: For Every Stage Of Life.

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    Always There. Samsung: For Every Moment. Samsung: Make Possible. Samsung: For All Of Us. Samsung: For Everyone. Samsung: For Every One Of Us. Samsung: For Every Step Of Your Journey. Samsung: For Every Part Of Your Day. Samsung: For Every Stage Of Life.

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    49 views14 pages

    Samsung Marketing Presentation

    Uploaded by

    Shraddha Tiwari
    Always There. Samsung: For Every Moment. Samsung: Make Possible. Samsung: For All Of Us. Samsung: For Everyone. Samsung: For Every One Of Us. Samsung: For Every Step Of Your Journey. Samsung: For Every Part Of Your Day. Samsung: For Every Stage Of Life.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    Presented By–

    Pratik Shetty
    Shraddha Tiwari
    Kushal Shah
    Siddarth Sivakumar
    Megha Shah
    Shubham Kalekar
    CONTENTS

    01
    INTRODUCTION
    02
    BUSINESS CHALLENGES &
    03
    SEGMENTATION
    MARKETING PROBLEM

    04
    TARGETING
    05
    POSITIONING
    06
    CREATIVE BRIEF
    INTRODUCTION

    • Samsung’s First Android smartphone in 2009


    • Tizen OS, an alternative to Android-based smartphones
    • Smartphone market was valued at USD 714.96 billion
    • CAGR of 11.2% over the forecast period 2020 - 2025

    Lee Byung-chul
    TRENDS
    Artificial intelligence (AI)
    Syncing wearable technology
    with mobile devices Foldable Android Devices

    5G
    Mobile devices syncing
    Augmented reality
    with homes
    CHALLENGES
    Failure of Samsung note 7

    Samsung facing Tough competition from


    Xiaomi in mid segment smartphones .

    Failed to regain top slot in Premium


    Handset Market

    Turning around china


    MARKETING PROBLEMS
    Decrease in sales due to new market players.

    Reducing customer loyalty

    Less Return on investment made in marketing .


    SEGMENTATI
    Demographic ON Geographic

    • Age: 14-50 • Country: Asian , European , American ,


    • Gender: Both male and female Australian and African countries

    • Income group: Lower middle , middle and • City: Metropolitan cities and cities with high
    affluent classes. population
    • Life stages: Teenage to old-age. • Density: Region with average population
    • Occupation: Students , working professional above 10,00,000 +
    and retired • Area: Urban and Semi-urban
    SEGMENTATION
    Psychographic Behavioral

    • Lifestyle :succeeder , reformer tech • User needs : Social status symbol , to be


    savvy seen as technologically updated person ,
    something different than others
    • Personality trait : People from
    • Spending habits: Spender
    countryside , ambitious , fitness
    enthusiast , tech geeks, working • User status: Middle class and affluent
    professional , retired people classes

    • Interests, hobbies: Photography and • Occasion: Festive season and special


    days of persons life e.g. Birthday ,
    videography , sports oriented, music
    anniversary
    TARGETING

    SOCIAL MEDIA PRINT MEDIA

    TV COMMERCIALS ONLINE APPS


    TARGETING

    CAMPAIGNS DURING DIGITAL EVENTS


    FESTIVALS

    SHOPPING MALLS GMAIL MARKETING


    POSITIONING GRID
    Attribute/Features Emotional Benefit Value/Attitude/Voice
       

    Purpose in society Symbols/Sounds/Name Moment/Occasion/Usage


         

    Club/Group/User Imagery Space/Place/Origin Legend/Tradition


         
    CREATIVE BRIEF
    Business Issues Targeted Mindset

    TG Demographics Emotional Promise

    Current Mindset Reasons to Believe

    Personality
    CREATIVE
    IDEA
    CAMPAIGN
    NAME

    In Every Walk Of Your Life.

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