Red Ocean vs.

Blue Ocean Strategies

Red Ocean Strategy VS Blue Ocean Strategy

Compete in existing market space Create uncontested market space

Beat the competition Make the competition irrelevant

Exploit existing demand Create and capture new demand

Make the value-cost trade-off Break the value-cost trade-off

Align the whole system of a firm’s activities with

Align the whole system of a firm’s activities
its strategic choice of differentiation or low cost
Compete in existing Beat the competition Exploit existing
markets demand

Red Ocean

Blue Ocean
Create uncontested Make the competition Create and capture
market space irrelevant new demand
Blue Ocean Matrix

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