INTRODUCTION

• Presented by :-
Pratham Srivastava
Swetansh Kr. Singh
Sheetal Agnihotri
Anjali Singh
Samiksha Soni
Simran Fatma
TATA SALT
Salt as a commodity is not
considered to be that important.
But, you would have heard many
times about taking everything 'with
a pinch of salt.' This means that
whenever someone tells you
something, do not believe them
completely or exaggerate. Salt is
usually unique with its properties.
You would have surely read in
recipes add 'Salt to taste.' If the salt
is less in a dish, it tastes bland while,
on the other hand, if it's more, it
 How is Tata Salt doing it?

• As a brand, Tata has captured our minds for decades, and Tatas are
thoroughly respected for their business ethics. You may be surprised
to know that this is not the reason this salt is the market leader.
We're not questioning the Tatas' brand value; we're merely saying
that this is not the reason for Tata Salt's great success.
•  Brick and mortar stores have a common problem, and that is lack
of space. These small-sized grocery stores are forced to use every
inch of their space efficiently. Packs of Salt, which weigh a KG each
and cost around Rs. 18 (for Tata Salt), take up space and do not
provide much
profit margin to the shopkeepers. But, they can't stop keeping salt
because it's a staple ingredient of our kitchens.
This is where Tata Salt gets a sort of first-mover
advantage. Shopkeepers keep it, and we buy it because
salt doesn't affect our budget. When other brands (like
Nirma, Pillsbury, etc.) approach the shopkeepers, and if
their product is priced less, the shopkeepers refrain from
keeping them. Because that would take the same
amount of space but give them lesser earnings, on the
other hands, if a brand like Puro (which costs Rs. 99 for a
KG) approaches them, even then they won't prefer
keeping it as the customer demand might not be high for
it. So, in both cases, Tata Salt gets the advantage, and it
continues to lead the market. 
 Advertisement Strategy
Desh Ka Namak Campaign :

Maine desh ka namak khaaya hai. Even in this day and age of
mercenary materialism and unmitigated cynicism, these simple
words have an earthy appeal that goes straight to the heart. For
cached in this phrase lie all those old-world sentiments of
honesty, integrity and loyalty — not to mention patriotism —
that stir the soul. And it is this aspect of patriotism that salt
brand Tata Salt has relevantly touched upon in its latest
advertising campaign (created in sync with the brand's new
positioning line of Desh Ka Namak by Bates India), unveiled in
mass media to coincide with Independence Day.
• *1* *Branded salt sales growth is 0.45%in F.Y.. 2019-20. while Tata salt
sales grew at 2.0 % for the same financial year, 1614.4 million Kg to
1185.2 million kg. companies trying to make it 4% in financial year 2020-
21*

• *2* *21% of Tata products sold in recycle packaging in financial year

2019-20 which is proposed to be done up to 25% in 2020-21*
• 3. *Indian SALT market is estimated to be rupees 7000 crore in which
company is efforting to increase its sales and trying to make it up to 14%
of branded SALT*.
• 4. *company has continued working on improving the the quality of the
cert and make it more healthy and good for human body for this
company has proposed to present the number of products in market
which contain  sodium*.

• Category forecast : The product category is forecasted to grow

marginally.TATA would expect to perform better than previous financial
year.
Pie Chart:
 SWOT Analysis
> Strength
• 1. The company holds a monopoly in some key
products, such as iodized salt and water purifier.
• 2. Strong R&D set up and patented products in
both India (Tata Chemicals Innovation Center)
and Africa.
• 3. The brand name of Tata signifies trust and
customer loyalty.
➢ Weakness
• 1.Lack of competence.
• 2. Distribution
➢ Opportunity
• Large domestic market
• Exports
• Make in india projects
• Largest aspiring middle class
 ➢Threats
• Based on taste and preferences
• Free Indian market
• Anti—dumping and trade regulations are
becoming increasingly stringent and
prohibitory.
• Safety and reliability issues
 Awards And & Recognition

• 2010
• Hall of Fame award at the Economic Times
Brand Equity Survey 2010.
• 2009
• Named Most Trusted Food Brand' by Brand
Equity Survey 2009, conducted by AC
Nielsen.
• Gujarat Safety Council Award for TCL,
Mithapur.
Named Superbrand by Superbrands India.
 ECONOMIC ANALYSIS
India 
• The year 2017, for India was marked by a number of key structural
initiatives to build strength across macro-economic parameters for
sustainable growth in the future. The growth in the first half of the year
suffered despite global tailwinds. However, the weakness seen at the
beginning of 2017, seems to have bottomed out as 2018 set in. Currently,
the economy seems to be on the path to recovery, with indicators of
industrial production, stock market index, auto sales and exports having
shown some uptick. India has recovered from the effects of
demonetization and the introduction of the Goods and Service Tax.
 WORLD
• 2017 is the year which saw global economy accelerating
although UK economy is evidently slowing, while the US
economy continues to grow at a modest pace. The
Chinese economy continues to grow strong. However,
the Euro zone and Japan shows sign of acceleration, as
do many of the major emerging economies such as
Turkey and Russia. The US economy grew at 2.7% in
Fiscal 2018, supported by broadbased strength in
domestic demand, especially investment. The economy
may be near its productive potential, as both capacity
utilisation and the employment rate are moving toward
peaks attained prior to the financial crisis.