OPOL COMMUNITY COLLEGE,

DEPARTMENT OF
INFORMATION TECHNOLOGY
Webinar Dates: May 1-2, 2021, 9:00- 5:00 PM
Registration Link: https://tinyurl.com/occwebdevwebinar
Laravel + React
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made, kindly register and upload proof of payment for slot confirmation. Accepting
Create Web Applications using
Registrants until April 30, 2021.
the robust Laravel PHP
Limited seats only. For more information please contact Ms. Hannah B. Balingkit
-09265228706 Framework and scalable React
JS.
Digital Transformation
Digital transformation is the process of
using digital technologies to create new —
or modify existing — business processes,
culture, and customer experiences to meet

What is Digital
changing business and market
requirements.

Transformation?
The Definition of Digital Transformation

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Digital Transformation….

Customer Evolve Increase Sales Efficient Grow

Engagement
begins and ends with Chance to re-imagine Chance to reconsider Automation improves be agile, flexible, and
how you think about, how we do business how to maximize the use business processes ready to grow.
and engage with of technology to engage
customers customers and increase
sales

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 Digitization Digitalization Digital
Transformation
What is the
Difference?

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 Record-Keeping Sharing of Files

Keeping Records on Photocopying for

Paper making copies

Digitization Queries File Sharing

The move from analog to digital Online Queries Creating Multiple

Digital Copies

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Digitalization

Digitalization is using
digital data to simplify
how you work.

• The process of using digitized information to

make established ways of working simpler and
more efficient is called digitalization.

• Digitalization isn’t about changing how you do

business, or creating new types of businesses

• faster and better with data instantly accessible

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Digital transformation
adds value to every
customer interaction.
A new way to engage with customers
from across the globe.

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Considerations in Digital
Transformation
• First, understand what’s possible with
digital transformation.
• Adapt your business to leverage digital
transformation.

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Why Are Businesses Going Through Digital
Transformations?

Impact Customers Customer

Employee Digital Innovations
Expectation
Empowerment
Digital transformation drivers in digitalization Customers expect digital Digital innovations are
impacts every industry and digital technology and Employees choices
transforming industries.
transformation innovation. influences the use of
technology in the
organization

Digital First Employees

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○ Digital transformation is business
transformation
○ It’s a transformation that’s being driven
by the basic desire to make work better
for everyone, from employees to Why do businesses need
to transform in the
customers. 

digital era?
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Examples of Digital
Transformation

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 Social Media Email Campaigns Marketing
Marketing Automation

Digital
Transformation in
Marketing
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 There’s a good reason that the traditional
Digital roles of marketing and sales are being
redefined in the digital age. It’s all about the
Transformation in data.

Sales It’s a transformation that’s being driven by the

basic desire to make work better for everyone,
from employees to customers.  NAME OR LOGO 13
 Talk about digital transformation! With
everything from pizza delivery to child care
now available at their fingertips, customers
are expecting more and more companies and
industries to embrace digital as their primary
means of doing business. 

Digital
Transformation in
Service
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How to Successfully
Digitally Transform your
Business
Successful Digital Transformation

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 Switch your mindset from being product-
focused to being customer-focused

When it comes to embracing digital

transformation, customer experience is very
important. Instead of focusing on the features
of your products, put more emphasis on 
catering to the wants and needs of your target
customers
.

Proper Mindset
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  Entrepreneurs need to adapt to this trend and
Scale-up creating scale-up digital design, collaboration and
innovative digital content production rapidly to keep their
experiences customers engaged.

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Craft the customer
journey without
having to depend on
technical teams
Find code-free platforms easily. For example
Squarespace and Canva for content and
website design; WordPress and Wix for
hosting; Hotjar and Google

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 With the help of technology, employees no
longer need to work in a specific place all the
time; some jobs can even be taken over by
robots.

Enable remote
workforces and
automation 
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 COVID-19 is basically a wake-up call for
entrepreneurs to embrace digital
transformation.  It may not be easy to change
the way you’ve been running your business for
so long, but know that the beginning is always

Now is the time for the hardest. 

digital
transformation

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Thank
You