Presentation

on
Marketing Mix Analysis of
Sepnil Hand Sanitizer

Name: Khandoker Nizam Uddin

ID: 18193101039
Intake: 49
Section: 1
 Summary

Sepnil Instant Hand Sanitizer is

ideal to kill 99.99% of the germs
instantly that exists in the hands.
This meets your personal healing
and cleansing needs.
 Marketing Mix
Quallity

Variety Features

Product
Sales
Promotion
List Price
Marketing Mix is the set of
controllable variables such advertising Target
as product, price, place, Promotion Price
Customers Discounts
promotion that the firm use
Personal Credit
to influence the buyers Selling Terms
response for their offerings. Place

Locations
Transportation
Inventory

The 4p’s Of Marketing Mix

 Product
This product ensures protection on the go. Sepnil Instant Hand
Sanitizer ascertains and removes 99.9% germs. It is rinse free and
ideal for the family use. Just pour a few drops in your hand and rub
hands together to get Sepnil's trusted protection. Sepnil Instant Hand
Sanitizer can be used while you are out on a picnic or shopping at
malls or travelling or driving. It also turns out handy after using
public utilities or restrooms, taking care of babies, interacting with
patients, playing with pets etc. There are 4 types of variety in this
product:
• 40ml
• 200ml
• 500ml
• 1000ml
• 5000ml
 Price

The pricing of this product has been set in the range of a general
consumer.

40ml = 80tk
200ml = 200tk
500ml = 450tk
1000ml = 800tk
5000m = 2800tk

Company sometime offers price discounts to consumers.

Also, Credit terms to the vendors
 Place

This product has to position and distribute the product in a place that is accessible to
potential buyers. Understanding them inside out will discover the most efficient positioning
and distribution channels that directly speak with targetted market.

• Pharmacy
• General Stores
• Grocery Chain Stores
• Super shops

Company uses their own Transportation services to deliver the products and they have their own
distribution agents.
 Promotion

This hand sanitizer when first launched used television advertisements, radio
commercials, print media, and internet advertisements.

Then square toiletries launched champaign throughout the whole country. Reaching to
people for making them use so that they get to know how it it.. Distributed free products
for marketing.

Then the mouth to mouth word is also played most effective part for this products
promotion.