Jahnavi Tiwari

SYBBA-J016
Retail Management
NMIMS ASMSOC
Group Thoughts
KEY TAKEAWAYS RETAILERS CAN KEY TAKEAWAYS MARKETERS CAN
DERIVE FROM GENTLE MONSTER DERIVE FROM GENTLE MONSTER

Aesthetic shopping experience Direct distribution i.e. operating at zero level channel to
have full control of the product

Thoughtfully designed multi-level stores with various Focus more on brand and store marketing than product
themes and styles such as seasons and nature marketing

Entire retail shopping process is a breath of newness Premium pricing owing to full control of the
glittered with state-of-the-art designs which keeps the distribution, also adding a luxurious value to the
customers coming back for more commodity
Individual Thoughts
KEY TAKEAWAYS RETAILERS CAN
DERIVE FROM GENTLE MONSTER
Focus more on selling the experience rather than the
product.
Practice visual merchandising. They place the glasses
just behind the installations which helps grab the
attention of the customers.
Use physical store as a platform to express and create
the brand image and not just for product sales
KEY TAKEAWAYS MARKETERS CAN
DERIVE FROM GENTLE MONSTER
Portray as a niche experience shop and not just a
product seller. This creates a lasting impression in
customers’ minds and they keep coming back craving
for more.
Collaborate with celebrities that have substantial
influence over your potential customers.
Radical approach to marketing helps to penetrate an
existing market and build a loyal customer base.
Strange Aesthetics at Flagship Stores

London, UK New York, US Seoul, South Korea

Gentles Monster’s swift rise is attributed to its superb store experience.

Brand Growth Story COLLABORATIONS

Sales revenue in USD(million)

250
200
150
100
50
0
2014 2016 2018