CJC™ Marketing

Branding & Communication

C.C.JENSEN A/S – Marketing, SDN, July 2019 Page 1

 CCJ VISION
Our vision is to maintain the
customer’s oil documented clean and dry,
prolonging the lifetime of oil and machinery
benefitting both
Original Equipment Manufacturer (OEM)
owner and environment

Page 2
Branding

Design Concept
tem
Expo Sys
Brochure

Advert
Where to find CJC Sales Docs

11 For Subsidiaries & Distributors:

33

For Customers
www.filterknowledge.dk www.cjc.dk

22 For Subsidiaries:
Lokal File Server, Public Marketing (O )
but only until completed library in SharePoint

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Where to find CJC Sales Docs
In near future
– new collaboration tools

Get Productive
Examples of Sales Documentation

CJC Application Studies

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Examples of Sales Documentation

No photos with mobile phone

7
Examples of Sales Documentation

Product Sheets

Page 8
Examples of Sales Documentation

Brochures

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Examples of Sales Documentation

Corporate CJC™™ Presentations

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Examples of Sales Documentation – internal use only!
Application Catalogues
A CJC Product
selection tool,
based on
Puzzle-to-Lego
portfolio project

Product names
– application based
eg. Quench oil filter

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Examples of Sales Documentation – after sales

Filter Insert Change - label

After 
Sales
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Branding via HandOuts

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DEMO units for events

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DEMO units for events

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Expo Walls / Wall Decoration
Expo wall system Roll-ups

Banners

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Content
Editorials / White Papers
on Social Media

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Content
Mining Calculator

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Content
ROI Calculations

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Content
CJC Movies - YouTube
www.youtube.com/user/CCJENSENDK/videos?disable_polymer=1

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 latest
CAMPAIGN
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Mining Campaign

”The new normal

in mining”

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Mining Campaign

Why “New normal…”?

• The reference to the wind segment

• Change of habits:
in-line filtration not sufficient

• Mining is forced to focus on cutting costs

– due to

• Permanent low commodity prices

• Focus on equipment time

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Mining Campaign

e-mail campaign landing page at web site

https://www.cjc.dk/system-solutions/mining/info-new-normal-in-mining/

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Mining Campaign Click Demographics Report (UTC time zone)
Report start:
Report end:
January 3, 2018, 12:00 AM
February 1, 2018, 11:59 PM
Date generated: February 1, 2018, 12:55 PM

Performance Report, ex. 1

% of total Click-through

Sponsored Update, LinkedIn: Company name segment

Freeport-McMoRan
Impressions
1051
impressions
11,43%
Clicks
24
% of total clicks rate
14,91% 2,28%

three states US
Barrick Gold Corporation 470 5,11% 8 4,97% 1,70%

Newmont Mining Corporation 374 4,07% 7 4,35% 1,87%

Modular Mining Systems 104 1,13% 7 4,35% 6,73%

Rio Tinto 379 4,12% 6 3,73% 1,58%
ASARCO 236 2,57% 6 3,73% 2,54%
Caterpillar Inc. 126 1,37% 6 3,73% 4,76%
Capstone Mining Corp 88 0,96% 5 3,11% 5,68%

Kinross Gold Corporation 451 4,91% 4 2,48% 0,89%

Boart Longyear 171 1,86% 0 0,00% 0,00%
FLSmidth 142 1,54% 0 0,00% 0,00%
Laron Incorporated 134 1,46% 0 0,00% 0,00%
Bechtel Corporation 103 1,12% 0 0,00% 0,00%
Dyno Nobel 102 1,11% 0 0,00% 0,00%
Compass Minerals 76 0,83% 0 0,00% 0,00%
KGHM International 75 0,82% 0 0,00% 0,00%
Klondex Mines Ltd. 73 0,79% 0 0,00% 0,00%
EP Minerals 69 0,75% 0 0,00% 0,00%
Kaiser Aluminum 67 0,73% 0 0,00% 0,00%
Tucson Electric Power 64 0,70% 0 0,00% 0,00%
TIMET 64 0,70% 0 0,00% 0,00%
Coeur Mining, Inc. 63 0,69% 0 0,00% 0,00%
Cementation USA Inc. 63 0,69% 0 0,00% 0,00%
US Magnesium 61 0,66% 0 0,00% 0,00%

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Mining Campaign
Performance Report, ex 2
ed
open port)
e-news mailing-campaign h o
W c t of re
a
(extr
Subscribers CJC e-news Mining
OVERVIEW:

Perform Report_New Normal Mining_050218

Roll-out: 30.01.2018
Recipients e-subscribers MINING (worldwide)

Number of
recipients: 913
Opened 222 26,4%

ncreased
Clicked 38 4,5%
Bounched 73
Unsubscribed 3
= iin
ent
engagem
ontent
e-mailil c

ge
a n d ing p a
l

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Mining Campaign
Eksempel, LinkedIn Posts En
ga
ge
me
Engagement nt
gue
Dialo Meeting

te Enga
Quo gem
ent

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www.cjc.dk

New corporate
responsive
website

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www.cjc.dk

TRUST
&
Credibility
Through
objective & informative communication style
With focus on
customers benefits – creating value for the customer
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www.cjc.dk CJC Download Center
& LEAD GENERATION
Target:
1) To identify our vistors
2) To create leads/contact

Filling in the form, and the visitor has free access to

download all documents/PDF’s at our homepage.

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www.cjc.dk

Web Statistics
Average – during 1 month

Number of PDF documents downloaded:

1,200 documents

by 250 visitors

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