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    Business Case Study

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    Ezra Bagus
    The document discusses problems facing an e-commerce business and proposes solutions. It identifies issues like decreased revenue and rating drops during COVID-19. To address this, it proposes a two-phase action plan. Phase 1 focuses on system evaluations and marketing strategy revamps. Phase 2 implements product cycling based on performance and trends to introduce new products. It advocates for continuous improvement and future strategies like maturity models and frameworks for entering new markets.

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    Business Case Study

    Uploaded by

    Ezra Bagus
    94 views16 pages
    The document discusses problems facing an e-commerce business and proposes solutions. It identifies issues like decreased revenue and rating drops during COVID-19. To address this, it proposes a two-phase action plan. Phase 1 focuses on system evaluations and marketing strategy revamps. Phase 2 implements product cycling based on performance and trends to introduce new products. It advocates for continuous improvement and future strategies like maturity models and frameworks for entering new markets.

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    The document discusses problems facing an e-commerce business and proposes solutions. It identifies issues like decreased revenue and rating drops during COVID-19. To address this, it proposes a two-phase action plan. Phase 1 focuses on system evaluations and marketing strategy revamps. Phase 2 implements product cycling based on performance and trends to introduce new products. It advocates for continuous improvement and future strategies like maturity models and frameworks for entering new markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    94 views16 pages

    Business Case Study

    Uploaded by

    Ezra Bagus
    The document discusses problems facing an e-commerce business and proposes solutions. It identifies issues like decreased revenue and rating drops during COVID-19. To address this, it proposes a two-phase action plan. Phase 1 focuses on system evaluations and marketing strategy revamps. Phase 2 implements product cycling based on performance and trends to introduce new products. It advocates for continuous improvement and future strategies like maturity models and frameworks for entering new markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 16

    Business Case Study

    Made for Shopee Ultimate Case Competition


    Table of Contents

    01
    Problems
    Here you could describe the topic of
    the section

    02
    Proposed Solution
    Here you could describe the topic of
    the section
    01
    Defining the
    Problems
    Understanding the Problem

    Revenue Decrease
    Despite being red, Mars is a
    cold place

    COVID-19 Rating Drop Marketing Inaccuracy

    Jupiter is the biggest planet Despite being red, Mars is a Gada adjustment buat era
    of them all cold place covid
    Further Evaluation

    Avalailable Beauty Product


    Competitors’ Data
    Funding Schemes Current Trends
    02
    Proposed
    Solutions
    COT
    Action Plan

    Phase 2: Kaizen

    Phase 1: Re-establishment

    ● Product cycling
    ● Based on:
    Current Performance
    Market Trend
    ● System evaluation and Global trend
    adjustments ● Continuous Improvement

    ● Marketing strategies
    revamping
    Phase 1

    System Improvements Marketing Strategies Revamping


    SoP
    Market Research
    Inventory management
    Product Shifting
    Employee Competencies

    Packaging

    Target
    4.5 Rating
    Phase 2

    Product Life Predicting potential high-grossing products from ongoing trends


    Cycling
    Introducing new line-up of products ready to take over current
    declining products

    Continuous Constant Evaluation Feedback-based improvements


    Improvement
    MAKASI COK
    03
    Future Strategies
    You could enter a subtitle
    here if you need it
    Maturity Model

    Below Advance World-


    BasBasi Basic Average
    Average d Class

    Procurement
    Strategy

    Organization &
    Human resources

    Procurement
    Processes

    Technology
    The “Entering a New Market” Framework Includes 3
    Components

    Desirability Feasibility

    Profitability Sweet Spot


    ● Benerin operasional, employee, packaging

    ● Paralel Marketing dan Benerin


    ● Employee

    ○ Improve SOP, standard, Utilize system

    ○ No increase in budget

    ● Packaging

    ○ Allocate more budget ( to meet standards )

    ● Marketing

    ○ Focus shift to skincare products

    ○ Customer satisfaction (voucher, discounts, bonuses buat loyal/returning custs)

    ■ Effective immediately supaya rating ga turun.

    ○ Retain old makeup customer ( no improvements )

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