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  • "Imagine The Pretty Things We Can Build": "Bringing The Cinematic Experience To Reality" "Make Your Own TV"

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    Abhimanyu Swami
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    Samsung has evolved tremendously since introducing their first TV in the 1980s. Over the decades, they introduced many innovations including the world's first curved LED TV in 2013, smart TVs in 2010, and most recently the Frame TV in 2021 and SHUD-QLED TV in 2016. Samsung has established itself as a leader in TV technology through continuous innovation that has transformed the cinematic experience and brought smart features to reality for consumers.

    Original Description:

    Evolution of Samsung TV Series

    Original Title

    Samsung Road map

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    Samsung has evolved tremendously since introducing their first TV in the 1980s. Over the decades, they introduced many innovations including the world's first curved LED TV in 2013, smart TVs in 2010, and most recently the Frame TV in 2021 and SHUD-QLED TV in 2016. Samsung has established itself as a leader in TV technology through continuous innovation that has transformed the cinematic experience and brought smart features to reality for consumers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views3 pages

    "Imagine The Pretty Things We Can Build": "Bringing The Cinematic Experience To Reality" "Make Your Own TV"

    Uploaded by

    Abhimanyu Swami
    Samsung has evolved tremendously since introducing their first TV in the 1980s. Over the decades, they introduced many innovations including the world's first curved LED TV in 2013, smart TVs in 2010, and most recently the Frame TV in 2021 and SHUD-QLED TV in 2016. Samsung has established itself as a leader in TV technology through continuous innovation that has transformed the cinematic experience and brought smart features to reality for consumers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    EVOLUTION OF SAMSUNG

    “Imagine the pretty things we can build”

    Introduction of The
    2021 FRAME TV
    World’s First Curved LED TV "Make your own TV”
    "Bringing the cinematic
    experience to reality”
    2013 2016
    World’s First Smart TV
    “Join In" the Smart Revolution 2010

    Introduction of SHUD-QLED TV
    Introduction of LCD TV "The next innovation in TV”
    "Technology that works for life”

    1990s 1980s Introduction of Samsung TV to the


    Entire World
    “You cannot go wrong with Samsung”
    PERCEPTION MAP
    Price

    Values
    POSITIONING PRINCIPLES

    POINTS OF PARITY POINTS OF DIFFERENTIATION


    • Just like most brands out there, Samsung delivers a • With the extreme amount of innovation, Samsung added
    superior picture quality and a rich sound experience. amazing unique features such as Art mode and Ambient
    Mode which transcends user experience to a whole new
    • Samsung also brings in great features such as google
    level.
    assistant, Picture-and-Picture mode, Video on Demand and
    so on. • As an additional benefit, Samsung has effectively
    demonstrated the use of AI with much more sensor-
    • Samsung has a huge market presence, thanks to its
    controlled functioning.
    massive brand equity which makes its availability in
    showrooms easy and convenient. • As an initiative to increase sustainability, the latest
    Samsung Frame TV also comes out with a Solar charged
    Remote.

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