DIGITAL MARKETING

PRESENTATION

Rohan Kumar Sharma

Rohan Kumar Sharma
Intern (SIP) - PIBM
Intern (SIP) - PIBM
EAST REGION
EAST REGION
 Dukes Competitors Market Share
In FMCG
A 10% ITC
B

C 12% HUL

D
IT NESTL
C aadiversified
HUL 3% E
ITC
ITChas
has diversified presence
presenceacross
across Its
Itsproducts
productsinclude
includefoods,
foods,beverages,
beverages,
industries
industriessuch
suchas
ascigarettes,
cigarettes,FMCG,
FMCG, cleaning
cleaning agents, personal careproducts,
agents, personal care products,
hotels,
hotels, packaging, paperboardsand
packaging, paperboards and water
waterpurifiers
purifiersand
and other
other fast-moving
fast-moving
specialty
specialtypapers
papersand
andagribusiness.
agribusiness. consumer
consumergoods.
goods.
NESTL BRITANN BRITANNI
3% A
E IA
 It is the largest food company in the
 It is the largest food company in the Britannia
BritanniaIndustries
IndustriesLimited
Limited isisan
an Indian
Indian
world,
world,measured
measured by byrevenue
revenueand
and food
food and beverage company. Founded in
and beverage company. Founded in
other metrics, since 2014
other metrics, since 2014 1892
1892and
andheadquartered
headquartered ininKolkata
Kolkata
Sales Of The Competitors Of DUKES

SALES 5 YEARS (CR)

ITC HUL BRITANNIA NESTLE
140000
120000
100000
80000
60000
40000
20000
0
2017 2018 2019 2020 2021
 ANALYSIS OF DUKES VS ITC

Bounce Cream Fun

Minmum price of ITC biscuits Minimun price of DUKES
is Rs.8 for 72 grams. biscuits is Rs. 5 for 40 grsms.

Sunfeast Marie
Maximum price is Rs. 30 for Maximum price is
300 grams. Rs. 30 for 300 grams
 Communication Used

1 ITC 2 HUL 3 NESTLE

Promoted brands in
Personal selling &
Peint media, the market on
direct selling like- ground level. TVC's
advertising & tactic in rural area and ATL marketing.
radio

Different types of HUL use publicity Nestle regularly

campaign are run through viz welfare uses TVC's and ATL
for the promotion social work, marketing. It is also
sponsorship event present online
of company & it’s
organization(Olympi through some
products. c-2012) and so on. smart creative.
 Communication Used

BRITAN
1 DUKES 2
NIA
Social media Free gift pack in
marketing is done festive season,
very much. Also rural marketing fair.
personal selling is
also done.
Online contests Sponsors, TV
are done vai ads, Social
company’s Social Media Marketing
media, like- are done by the
LinkedIn, Twitter, company.
Facebook.
LOCATION
LOCATION ADVANTAGE-
ADVANTAGE-
The
The factory
factory is
is located
located on
on the
the national
national highway-7
highway-7 on
on Bangalore
Bangalore route
route in
in Hyderabad.
Hyderabad. The
The
transportation
transportation of of raw
raw materials
materials and
and finished
finished goods
goods is
is very
very convenient
convenient through
through different
different
modes
modes

MARKETING
MARKETING TEAM-
TEAM-
The
The distribution
distribution and
and marketing
marketing network
network isis equally
equally strong
strong and
and complements
complements the the production
production
team.
team. The
The credit
credit for
for the
the popularity
popularity and
and availability
availability of
of DUKES
DUKES even
even in
in interior
interior towns
towns goes
goes to
to
the
the enterprising
enterprising marketing
marketing team
team of
of the
the company.
company.

Overall-
Overall-
Overall
Overall all
all many
many products
products areare different
different and
and unique
unique like
like –– Nibbles,
Nibbles, Rush.
Rush. TheThe most
most loved
loved
one
one and
and personally
personally my my favourite
favourite isis the
the Wafflers
Wafflers (Chocolate
(Chocolate flavour)
flavour) && II think
think itit should
should bebe
sold
sold in
in the
the rural
rural areas
areas also.
also. In
In Jharkhand
Jharkhand II was
was not
not able
able to
to see
see any
any dukes
dukes products
products eveneven the
the
most
most demanded
demanded biscuit
biscuit –– Bourbon.
Bourbon. Also,
Also, Waffy
Waffy Rolls
Rolls should
should bebe sold
sold in
in lower
lower price
price atat least
least
2-5
2-5 or
or 5-10
5-10 packs.
packs. ItIt might
might work
work who
who cannot
cannot or
or don’t
don’t want
want toto spend
spend when
when it’sit’s their
their first
first
time
time consuming
consuming aa product
product like
like that.
that.