Why

FOLLOW
when we can
LEAD

Magickwoods / Design - 2013

 Market
Research
+ INNOVATION
Design
Research

Magickwoods / Design - 2013

 Market
Research Design
About WHAT Research

About WHY

Magickwoods / Design - 2013

 Market
Research Design
Research
About preferences and
opinions of market
segment About people interactions with product.
actual contexts of use

Magickwoods / Design - 2013

 Market
Research Design
Quantitative in nature -
Research
Number of
people buying one product vis-à-vis
another one etc. might tell market
performance of products.
Will not answer the real 'why' behind
Qualitative in nature - how do people use
them. the product, what are their key needs etc. -
which can further be converted into
insights for conceptualizing better products
123 456 789 0 ahead. 

Magickwoods / Design - 2013

 Market
Research Design
Quantitative Product Landscape Research
New product introduction in store
Competitor analysis Qualitative
Sales volume analysis etc Ethnography study
totally Quantifying analyzing product form.
Analyzing Proportions (fascinating
products)

Magickwoods / Design - 2013