CB Group - 12 GE LED Lightning

General Electric Company (GE)

(GE) Is an American multinational company Launch in April 15,1892 (128 years ago)
incorporated in New York City and
headquartered in Boston. Founders -
1. Charles A. Coffin
As of 2018, the company operates through 2. J P Morgan
the following segments: aviation, 3. Elihu Thomson
healthcare, power, renewable energy, 4. Thomas A. Edison
digital industry, additive manufacturing and 5. Edwin James Houston
venture capital and finance.
In 2020, GE ranked among the Fortune 500 Chairman and Ceo - H. Lawrence Culp Jr
as the 33rd largest firm in the United States
by gross revenue.
 TARGET MARKET
Key Target Audience:
LED Bulbs & Lamps, Batten Lights, Downlights, Spotlights and Other
LED lighting manufacturers
LED Bulbs & Lamps, Batten Lights, Downlights, Spotlights and Other
LED Lighting suppliers
Research organizations and consulting companies
Organizations, forums and alliances related to LED lighting
Government bodies such as regulating authorities and policy
makers
Industry associations
Market research and consulting firms
Social Media Marketing of GE led bulbs
1. Blogger
2. Social Media Post
3. Banner Adds
4. Design and Built Mobile Application
Consumer trends and effect after Covid
Increase in demand ( made in India)
Unavailability of product
Sustainable market for GE LED bulbs
Light-emitting diode (LED) technologies have dramatically changed the way lighting is viewed
and applied globally today.
GE Lighting invents with the vigour of its founder Thomas Edison to develop energy efficient
solutions that change the way people light their world in commercial, industrial, municipal and
residential settings.
GE Lighting has successfully developed the Light Grid outdoor wireless control system, which
enables the users to wirelessly manage and control the performance of their roadway lighting
assets.
Consumer Trends and Reviews
A light-emitting diode (LED) is a semiconductor light source that emits light when current
flows through it. Electrons in the semiconductor recombine with electron holes, releasing
energy in the form of photons. The color of the light (corresponding to the energy of the
photons) is determined by the energy required for electrons to cross the band gap of the
semiconductor. White light is obtained by using multiple semiconductors or a layer of light-
emitting phosphor on the semiconductor device.

Low power requirement: Most types can be operated with battery power supplies.
High efficiency: Most of the power supplied to an LED is converted into radiation in the
desired form, with minimal heat production.
Long life: When properly installed, an LED can function for decades.
Presented By:
Sr. No. Name Roll No. Section
1. Raksha Dhamani IILMU/PG/2020/M596 C
2. Riya Agarwal IILMU/PG/2020/M445 A
3. Prerna IILMU/PG/2020/M507 C
4. Naman Nayyar IILMU/PG/2020/M589 B
5. Sanskriti Gottam IILMU/PG/2020/M534 B
6. Ashish Kumar Verma IGSM/PG/2020/0715 B