HOW CREATIVE THINKING ENHANCE

PRODUCTIVITY IN ORGANIZATION AND

HOW TO THINK CREATIVELY IN AN
ORGANIZATION
PRESENTED BY:
ROHAIL ANDREW WILLIAMS
LCM-3900
HOW CREATIVE THINKING ENHANCE
ORGANIZATION PRODUCTIVITY
• Encouraging creativity promotes working without boundaries:
Shaping environments where creativity can flourish turns work into a place without boundaries,
where the methodologies and processes of last year can be forgotten in an instant. When your
employees are free to always question, they’ll never get stuck in unproductive ruts.
• It tackles bigger problems:
Encouraging creative thinking leads to employees' seeing the bigger picture and leveraging
productive focus on issues with a deeper business impact. While the creative process can seem
less productive than simply churning out work, by ultimately transitioning those efforts to bigger
picture problems, workers’ productivity becomes more meaningful and the business flourishes.
HOW CREATIVE THINKING ENHANCE
ORGANIZATION PRODUCTIVITY

• Fostering creativity shows employees that they can change their workplace:
One of the keys to nurturing a creative workplace is to give all workers a way to voice their
ideas. And by surfacing those ideas with your entire organization, you simultaneously make
workers feel valued and spread new, innovative thinking throughout your business.
• It gets people emotionally invested:
When staffers can own and nurture an idea from the beginning all the way to its execution, they
become more passionate and emotionally invested and will work that much harder to see that
idea their idea come to life.
HOW TO THINK CREATIVELY IN AN
ORGANIZATION
• Narrow your focus:
Every client presents their own unique challenge. So rather than trying to create solutions for
multiple clients at once, or trying to create one sweeping “cure-all” solution, pick just one client
to focus on at a time. Allow yourself a week to devote to that client only. Then, start by asking
yourself what you need to accomplish with him or her, and why it hasn’t happened yet.
• Generate ideas:
Now that you’ve analyzed the situation, take three or four ten-minute time slots and generate
some ideas to solve whatever your problem with that client may be. Your ideas could be
practical, absurd, wishful, or even half-baked. The point of this step is just to generate ideas, not
create a solution. Get all of your ideas out of your head and written down. There will be time to
evaluate them later.
HOW TO THINK CREATIVELY IN AN
ORGANIZATION
• Evaluate and Finalize:
In these thirty to forty minutes of brainstorming, you will typically generate about 20–25 ideas.
Only three to five of them will likely be worth pursuing. Once you’ve identified those, work on
them to make them actionable. Once you’ve devoted some time to this, by the end of the week you
should have some new approaches to use with your chosen client or prospect. Then develop a
corresponding action plan and you will be ready to go.
• Make it a routine:
If you do this every other week and account for time off, by the end of the year you will have
hopefully developed creative ideas for 20 clients and prospects. It all starts with those three to four
ten-minute time slots that were dedicated to nothing else but thinking about a single account.