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SALES & MARKETING STRATEGIES OF

JAIDEX AUTO INDUSTRIES

SUBMITTED BY
ABUZAR KHAN
A3906416037
 
UNDER THE SUPERVISION OF
DR. DEEPA KAPOOR
 
AMITY UNIVERSITY, UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
 
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OBJECTIVES OF INTERNSHIP

 
While joining Daijex auto industries , I needed to learn as much as possible. I realized that an
entry level position is a chance to realize which helps us put the speculations we learnt in the
books into practice. It will help us fabricate our profession. It is the period when we will have the
capacity to prepare ourselves and get to be prepared to join this present reality and practically.
Amid the entry level position period, I had wanted to accomplish the accompanying objectives:
 
>To develop a good understanding about the marketing management.
>To develop a good understanding about the sales and online advertisement.
>To develop organizational skills to complete the project in a timely manner.
>To develop time management skills and complete the assigned task before the
deadline.
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ABOUT THE FIRM

 
Daijex auto industries was established in the year 1989 in delhi . a well
reputed firm which is a manufacturer and exporter of finished customized
goods for auto
industries. It has a huge client base in northern India. Using only premium
quality raw material , the products are set apart from the competition.
The infrastructure’s role is dominant in manufacturing process; therefore the
industry have well-established infrastructural facility that is spread over a
wide area supporting them to provide clients, finest quality product range.
Infrastructure is further carved up into assorted functional units such as
designing, manufacturing, quality, warehousing & packaging, sales &
marketing, etc. Entire units furnished with modern machines and latest
technology. Moreover, entire units perform on a close - coordination system
to perform smooth production
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Objective

* To study the level of customer satisfaction level of Daijex auto industries .

* To know about functioning process of the company.
* Future Growth prospective of the company.
* Various products and services offered by the company.
* What are the key areas that daijex auto industries has to gain a competitive
advantage over its customers?
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FINDINGS

The research was conducted to know effectiveness of Functioning

and marketing departement of Daijex Auto Industries from the
Observation made on both the Staffs and the present clients,
investigation was directed according to of their responses. In this
way, out of that, some imperative and helpful discoveries assembled
are as per the following:
* Dissecting the client by their age bunch we found that 25-40 age
gathering was the most who were the main customers of the
company. .
* It was also come into knowledge that most of the people got to
know about the company from internet & newspaper.
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Achieved Goals/Objectives

* Get to Know about the important significant of fragmentation in the

professional works
* Get to Know about the day to day activities of the marketing
department.
* Get to Know about the structuring of the institute and their functions
* Get to Know about the overall functioning of different sections of
the marketing dpt.
* Get to Know as much as possible from the members of the
company through good and friendly relationship.
* Get to Know about different products of the company.
* Get to know how online selling and advertisement takes place