General Objectives

   At the end of this quarter, learners are expected to:

 Understand the vital function of the Philippine Tourism
Offices,
 Describe the role of the private sector in the Philippine
Tourism Industry;
 Describe the travel management companies and travel
agencies;
 State the functions of travel management companies (TMC)
and travel agencies;
 Explain the organizational structure of TMC/travel agency;
and
 Plan to put up a travel agency
TOURISM
 Tourism can be perceived to be boundless.
 We cannot just describe tourism as a sort of leisure, services
or business entity;
 In 1993, the World Tourism Organization defined tourism as
“the activities of persons travelling to and staying in places
outside their usual environment for not more than one
consecutive year for leisure, business and other purposes.”
The Hidden Paradise: Northern Mindanao
Northern Mindanao
 Northern Mindanao is the perfect destination for travels
looking for tranquility and closeness to nature. It is indeed
the Philippines’ hidden paradise in the South in terms of
biodiversity and rich cultural heritage of Muslims and
Christians combined.
 Bukidnon is the home of huge pineapple plantations and cattle industry in the
province. Many travels are hooked in the beauty of its high lands especially the Dulang-
Dulang which is second to the highest peak in the country
Camiguin is known as the “Volcanic Island of the Philippines” where
the famous Hibok-Hibuk Mountain is located.
Iligan City or the “City of Majestic Waterfalls” is a good provider of hydroelectric
power in the province and the dweller of the ever famous Maria Cristina Falls.
 Northern Mindanao Lanao del Norte supports the promotion of agriculture and
economic tourism development program that uplifts the province’s credibility as
“Land of Beauty and Bounty.”
Misamis Oriental is popular for its Dalit Festival during every feast day of St. Michael, the
Archangel. Every Christmas, the City of Tangub lights up with various Christmas symbols
made of native materials that are
scattered in streets and become attraction for visitors.
Misamis Occidental can be the best beach destination in the world where tourists can enjoy
watching dolphins and whale sharks at Duka Bay and Mantangale.
THE PHILIPPINE TOURISM INDUSTRY

The main responsibility of the government is to provide general

policies and regulations which will be complied by tourism sectors
and sub- sectors.
THE PHILIPPINE TOURISM INDUSTRY

By virtue of Presidential Decree No. 189, the Department of

Tourism was institutionalized in 1973. It was reorganized through
Executive Order No. 120 in accordance with Article II, Section 1 (a)
and Article III of the 1986 Constitution. DOT is the prime tourism
agency
mandated to plan and set the fundamental policies involving the
tourism sector, coordinate the policy to other tourism agencies
and become an
administrative entity for the executive branch of government.
 THE PHILIPPINE TOURISM INDUSTRY

The DOT has the power to effect the following

functions::
a.) hold meetings and conferences pertaining to tourism
b.) amend travel regulations and guidelines
c.) review all government projects concerning tourism
d.) issue licenses to tourism personnel such as tour guides,
travel agents, and travel operators
e.) regulate, supervise, and license all tourism sub-sectors
such as hotel, motel, restaurant, resorts, and others
.
Organizational Structure of DOT

Secretary of Tourism


Undersecretary for Undersecretary for
Undersecretary for
Planning, Product Tourism Services
Tourism Promotions
Development and and Regional
Coordination Offices

Assistant Secretary for

Internal Services
 THE PHILIPPINE TOURISM INDUSTRY
THE PHILIPPINE TOURISM INDUSTRY
1. Understand the Vital Function of the Philippine Tourism Offices
( Philippine Convention and Visitors Corporation (PCVC))
2. Describe the Role of the Private Sector in the Philippine Tourism Industry
Travel MANAGEMENT COMPANIES AND TRAVEL AGENCIES (TM)
3. Describe the Travel Management Companies and Travel Agencies/
State the Functions of Travel Management Company (TMC) /Travel Agency
4. Explain the Organizational Structure of TMC/Travel Agency
Learning Outcome 4 Plan to Put Up a Travel Agency
MARKET AND DESTINATION (MD)
5. Identify the Markets and Destinations
6. Discuss the Types of Tourism
7. Assess and Match Travel Destination Suitable for Travelers
Read and Interpret Map
8. Recognize Famous Tourist Destinations in the World
THE INTERNET AND E-TRAVEL COMMERCE (ET)
9. Practice the Internet and E-Travel Commerce /Describe the Capabilities of
Global Distribution System (GDS)
.
 THE PHILIPPINE TOURISM INDUSTRY
THE TRAVEL MANAGEMENT CYCLE
10. Arrange Flight Itinerary Using a Map and Planner
11. Flight Reservation and Confirmation
12. Follow Rules and Principles in Airfare
13. Calculation and Travel Documentation
CORPORATE TRAVEL MANAGEMENT
14. Practice Corporate Travel Management
15. Explain the MICE of Travel Management
16. Describe the Intranet and Extranets in Travel Management
TOUR AND TRAVEL PRODUCTS
17. Describe the Tour and Travel Products
18. Identify the Maritime Travel Products
19. Determine the Types of Lodging/Accommodation
Establishments in the Philippines
20. Discuss the Group Travel Arrangements Enhancement
TRAVEL AGENCY ACCOUNTING DOCUMENTS & THE BILLING STATEMENT
PLAN
21. Process Travel and Tour Accounting Documents
22. Follow Procedures for Airline Ticket Payment Through the Banking System
.