Digital Banking

Comparison
Matrix
 CUSTOMER PUSH CARD-LESS ATM CATEGORIZED
SERVICE NOTIFICATIONS ACCESS BUDGET
ACCESSIBILITY TRACKER
Top
Improvements

ACCOUNT DETAILED ABILITY TO

OPENING TRANSACTION SWITCH ON/OFF
DESCRIPTIONS CARDS
 Marquette Savings Bank
Altoona First Savings Bank
Clarion County Community Bank
Farmers National Bank
Local Comm Standard Bank
unity Banks
SSB Bank
Unity Bank
InFirst Bank
Andover Bank
Customer Service/Accessibility

o Having a Direct Icon to Download the App

Card-less ATM Access
o No Credit/Debit Card, No PIN required

o Apple Pay
Additional Features
o Ability to check Credit Score on Mobile App

o Mobile Receipts – Marquette

o Use of QR code, No card or PIN required

o Mobile Chat

o Kasasa Checking Accounts

o “Reward Checking”

o Transfer the Cents

 Modernized design
Website
Simpler navigation
Ideas:
Effective visual elements
Modernized Design
o Accent Color
o Blue – serenity and reliability in people
o Orange - confidence and success

o Navigation Bar “sticks” as the page scrolls

o Limited Text
o Bulleted Lists
o Avoid Paragraphs
o Icons and Visuals
Modernized Design Examples

Andover Bank
PennCrest Bank
Simpler Navigation
3140 - BankSite
Simpler Navigation
Effective Visual Elements

Unity Bank
Additional Icon Examples

Altoona First Savings Bank

Clarion County Community Bank

Effective Icons

cfsbank
BankSite 3140
BankSite 3160