GROUP ACTIVITY 3

PRIVACY AND CIVIL

LIBERTIES
SOCIAL AND PROFESSIONAL ISSUES
What will you do in such
situations?
 SCENARIO NO. 1

Your company is rolling out a training program to

ensure that everyone is familiar with the
company’s internet usage policy.

As a member of the Human Resources

Department, you have been asked to develop a
key piece of the training relating to why this
policy is needed. What would you do?
INSIGHT
As a part of the Human Resources Department, first
thing that we should do is to implement an assessment
for our employees about Internet usage policy, privacy,
and security inside and or outside the workplace.

My key piece of the Internet usage policy training would

be myself and other colleagues on how we should
behave and interact towards each other when we’re
inside the workplace. Part of the training will be how it
can relate to each and everyone’s privacy and security to
ensure that every one is familiarized and comfortably
work in peace knowing that they are not violating any of
the Company’s Internet Usage Policy.
 SCENARIO NO. 2
You are a recent college graduate with only a year of
experience with your employer. You were recently
promoted to Head of Administration of email
services.

You are quite surprised to receive a phone call at

home on a Saturday from the Chief Financial Officer
of the firm asking that you immediately delete all
email from all email servers, including the archive
and back-up servers, that is older than six months.
What would you do?
INSIGHT
As a recently promoted employee, I am well aware that I
still have a lot to learn about the field. I have to be
careful at all times.

In such situations, I must first find out the reason for it to

be ordered to do so. Because it seems odd that the Chief
Financial Officer would ask all the email from the email
server to be erased out of the blue.
This is to prevent illegal transactions or operations
within the company.
and if there are any anomalies within the company I
would not partake in such a shady operation.
 SCENARIO NO. 2

You are a new brand manager for a product line of gardening equipment.
You are considering collecting information from various organizations
about the people who are going to retiring from their service. The
information which includes list of names and their mailing addresses,
places of living, lands owned, email addresses, annual income received,
and highest level of education achieved.

You could use the data to identify likely purchasers of your gardening equipment,
and you could then send those people emails announcing the new product line and
touting its many features.
List the advantages and disadvantages of such a marketing strategy. Would you
recommend this means of promotion in this instance? Why or why not?
INSIGHT
As a new brand manager, implementing this type of
marketing plan will benefit the company because it will
aid in the promotion of the product as well as offer
consumers an idea of what your product is about,
encouraging them to purchase from you. It will be
simple, and the corporation will be able to save a lot of
money because no marketing fee will be required to
promote the product. However, this could pose a severe
problem for the corporation because this marketing plan
is in violation of the data privacy act, which states that a
person's personal information should be treated as if it
were their own personal property.
INSIGHT

It should be kept private; nevertheless, if I utilize it for

the profit of the firm without the approval of the person,
I will be breaking the Philippine government's
legislation. As the new brand manager, I would definitely
do it and would certainly advocate it, but only in
accordance with the Data Privacy Act. This marketing
plan may lead to a promotion and high status within the
firm, but the objective should be to obtain their consent,
and any decision they make should be honored.
INSIGHT

All decisions have benefits and drawbacks; in this case,

the most beneficial decision was when everyone
approved and consented to receive marketing emails
from the corporation. However, if customers refuse to
receive marketing communications, as a brand manager,
I must respect their decision and refrain from using the
marketing approach in question.
Gro u p n o . 6
Members:
Jay so n Ag u in a l do
Mark joseph
Casas
M a r - l ou C e r i l l a
Jade M a n g on d a t o