ZEAL COLLEGE OF ENGINEERING AND RESEARCH, PUNE

ZECOER MBA DIV-A

(114) ENTERPISE ANALYSIS & DESK RESEARCH

BY
DR. RAHUL MORE SIR

NAME :- SHREYAS PRAVIN VEDPATHAK

CLASS :- ZECOER MBA DIV-A
ROLL NO :- 320127
 Puma Sport Pvt. Ltd.
Bjorn Gulden
CEO

Puma SE, branded as Puma, is a German multinational corporation that

designs and manufactures athletic and casual footwear, apparel and accessories, which is
headquartered in Bavaria, Germany. Puma is the third largest sport ware manufacturer in the
world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his
brother Adolf “Adi” Dassler had jointly formed the company  (Dassler Brothers Shoe
Factory). The relationship between the two brothers deteriorated until the two agreed to split
in 1948, forming two separate entities, Adidas and Puma. Both companies are currently
based in, Germany.
Puma Sports India Private Limited is an unlisted private company
incorporated on 23 September, 2005. It is classified as a private limited company and is
located in Bangalore, Karnataka. It's authorized share capital is INR 115.00 cr and the total
paid-up capital is INR 110.48 cr.
Products & Services :- footwear, apparel, and sports accessories for football, motorsport
golf and everyday use.
Financial Data to be studied :-
Financial Statements :-
The Financial statements are the name given to income statement which
is nothing, but profit & loss a/c and the position statement of an enterprise
known as the Balance sheet. These statements show the financial position of
the business in a systematic manner. The Income statement reveals the net
result of the organization during an accounting period and the Balance sheet
shows the position of a company on a particular date, usually at the end of a
financial year.
Puma’s Last 5 years Revenue
 Profitability of Puma Company
Profitability is measured with an "income
statement". This is essentially a listing of income
and expenses during a period of time (usually a
year) for the entire business. Information File Your
Farm Income Statement includes - a simple income
statement analysis.
In the financial year 2020, PUMA generated
a profit before tax of € 162.3 million (last year: €
417.6 million). Tax expenses were € 39.2 million
compared to € 108.6 million last year and the tax
rate decreased from 26.0% to 24.2% in 2020.
 Puma’s Market Capitalization
Market Capitalization measures the total value of a company
based on their stock price multiplied by the shares outstanding. This
metric is important because it gives you an idea of the size of a
company, and how the size has changed over time.
Market capitalization of the Puma Group worldwide from 1993 to 2020
Segmented Revenues of Puma
 Current Market Share Value of Puma
company
For the fiscal year ended 31 December 2020, Puma revenues
decreased 5% to EUR5.23B. Net income decreased 70%to EUR78.9M.
Revenues reflect a decrease in demand for the Company's products
and services due to unfavorable market conditions. Net income also
reflects Financial expenses balancing value increase from EUR4.1M to
EUR34.5M (expense), Royalty and commission income decrease of
36% to EUR16.1M(income), Foreign Exchange Loss.
Annual High & low Figures of Puma
Company
Puma Sports Pvt. Ltd.
Annual High & Low Share Figures
High 91.58 EUR
Low 89.38 EUR
 Puma’s P/E Ratio
The Price to Earnings Ratio (PE Ratio) is calculated by taking the
stock price. This metric is considered a valuation metric that confirms
whether the earnings of a company justifies the stock price. There isn't
necessarily an optimum PE ratio, since different industries will have
different ranges of PE Ratios.

PUMA has a P/E of 27.43

We can tell from its P/E ratio of 27.43 that there is some investor
optimism about PUMA. As you can see below, PUMA has a higher
P/E than the average company (18.9) in the luxury industry.
 Puma’s Shareholding Pattern

French luxury group Kering, owner of approximately 86%

of PUMA's total share capital, announced earlier today that it will
propose to its Annual General Meeting to distribute approximately
70% of the total share capital of PUMA to Kering's shareholders, thus
reducing its shareholding in PUMA to approximately 16%.
The Company is engaged in the sale of products from the PUMA
and COBRA Golf brands through the wholesale and retail trade, as
well as from sales directly to consumers in its own retail stores and
online stores. The Company markets and distributes its products
across the world primarily through its own subsidiaries. The
Company distributes its products in approximately 120 countries. For
various product segments, such as fragrances, eyewear and watches,
the Company issues licenses authorizing independent partners to
design, develop and sell these products.