MARKETING- BUSINESS PLAN

MONICA LAGRIMAS
MARYROSE MARPURI
JAMELLAH ATUTUBO
LEARNING OUTCOMES
1. Gain comprehensive understanding of the business plan
2. Discuss the different parts and content of the business plan
3. Produce and present the business plan as a final output
ANALYTIC RUBRIC FOR BUSINESS PLAN
RUBRIC SCORE SCORING SCALE TOTAL

Expectations exceeded 4
EXEMPLARY 25 – 28

Expectations met 3
ACCEPTABLE 21 – 24
Guidelines met 2

NEEDS 16 – 20
Guidelines somewhat met 1 IMPROVEMENT

Incomplete; Information not available 0 INADEQUATE 0 – 15

BUSINESS PLAN PRESENTATION RUBRICS
(HOLISTIC RUBRICS)

  1 2 3 4 5
Very Weak or Missing Weak OK Good Great
Please Check your score for each category below:  
Content
Unique Value Created
Industry, Target Customer and Competition
Marketing, Operation, and Management of Business
Financial and Non-Financial Resource Plan
Growth Potential Beyond Initial Opportunity

Delivery
Storytelling - introduction, logical flow, and
summary
Energy, Confidence and
Creativity
Verbal and Non-Verbal
Communication
Respected the time limit
Yes No
Circle One

Q&A
Provided concise, convincing and informed answers

Overall Impression
Content
Delivery
Q&A
Thank You 