Opportunity Screening

• The process of evaluation on

which market offers the greatest
opportunity. In doing this, the
entrepreneur should also consider
his/her preferences, which is
known as Personal Screening.
Some questions to be considered in doing Personal
Screening:
 Do I have the drive to pursue this business
opportunity to the end?
 Will I spend all my time, effort, and money to make
the business opportunity work?
 Will I sacrifice my existing lifestyle, endure
emotional hardship, and forego my
usual comforts to succeed in
this business opportunity?
12 Rs of
Opportunity
Screening
1. RELEVANCE to Mission, Vision,
and Objectives of the Entrepreneur –
Opportunity must be aligned with what
the entrepreneur has as personal vision,
mission, and objectives for the enterprise
they want to set up.
2. RESONANCE to Values –
Opportunity must match the values and
desired virtues that an entrepreneur
has to impart.
3. REINFORCEMENT of
Entrepreneurial Interests – How
does the opportunity resonate with the
entrepreneur’s personal interests,
talents, and skills?
4. REVENUES – In any
entrepreneurial activities, it is very
important to determine the sales
potential of the products or services
that you want to offer.
5. RESPONSIVENESS to
Customers’s Needs and Wants –
Opportunity must address and fulfill the
needs and wants of customers for the
business to become successful.
6. REACH – A business must have an
ability to expand its reach, through
branches, or through distribution,
dealership, or franchise outlets to attain
better opportunities.
7. RANGE – Opportunity can possibly
lead to a possible range of products or
offerings that can tap market segments
of the industry.
8. REVOLUTIONARY IMPACT –
Thinking that opportunity will be the
next big thing can revolutionize the
industry, opening up a potential.
9. RETURNS – Products with low cost
but can be sold to a higher price may
yield a high return of investment.
10. RELATIVE EASE OF
IMPLEMENTATION – Will the
opportunity be relatively easy for
implement for the entrepreneur or will
there be a lot of obstacles and
competence gaps to overcome?
11. RESOURCES REQUIRED –
Opportunities that require fewer
resources are better than with those
that require more resources.
12. RISKS – There are always risks in
taking the opportunities, such as those
with technological, market, financial,
and people risks.
OPPORTUNITY SEIZING
• The entrepreneur must be able to determine
the critical success factors that enable
other players in the same industry to succeed
while vigilant about these factors that cause
other businesses to fall.
• “Will I be able to manage, to my advantage,
the critical success factors and avoid the
critical failure factors?”
Opportunity Seizing: Steps in
Implementing, Organizing, and
Financing the Product
1. Choose the correct technology.
2. Choose the right people.
3. Design the operating workflow.
4. Specify the systems and procedures.
5. Design the organizational architecture.
Positioning Statement – Expression
of how a given product, service, or
brand fills a particular consumer need in
a way its competitors do not.

Concept – Idealized abstraction of the

product or service to be offered to the
preferred market.
Activity No. 3( Group Activity)
Challenge 2: The Million Peso
Investment
Rubrics:
Concept/content-40 points
Presentation- 40 points
Group dynamics/effort- 20 points
• Presentation per group will be limited to
10-15 minutes

• Groups 1,3,5,7- May 4,2021

• Groups 2,4,6,8- May 6,2021