BKASH

Reasons behind the rise in bkash:

Bkash is a mobile financial service in Bangladesh through which we can transfer money from
one place to another quickly and easily. Other money transfer service like post office ,courier,
transport service , middleman through which we can transfer money but there are some
problems like –
• High costs of courier and post office.
• Security and trust issues of middleman.
And the benefits are lot of bkash agent available in city and village , easy to transections . Due
to these reasons, bkash has has been risen.
WEAKNESSES:
• The company do not provide strong security.
• Low return on investment.
• Lack of critical talents.
• Can not provide payment on many global markets.
• Lack of physical help center.

THREATS:
• The competitors are growing.
• The company may face security problem.
• Competitors are give more offer and less service charge.
• The number of frauds in money transactions are increasing.
STRENGTHES:
• The local agent are increases.
• Easy to money transfer like send money, cash out , bill pay, donations etc.
• Payment available on lot of local marketplace, online and offline ticket purchase, many national
institute.
• Easy to use bkash on mobile phone.
• The account creation fully free.

OPPORTUNITIES:
• Reducing the cost to increase the transaction.
• Access to International talent in global market.
• Increase in consumer disposable income by new business model.
• Online shopping is gaining popularity so gets move profit by increasing transaction.