Bistro de

Tahanan
Marketing
Plan
Group 3 - ABM A

Pangan, Naomi
Reyes, Juliana
Rosales, Shayhairah
Veraque, Alyssa
Reomales, Natasha
Banez, Hjuanne

Subject Teacher:
Ma’am Salvacion A. Flores
 Table of contents
Consumer Analysis 4
Mission and Vision Statement
1
Key Success Factors
Executive Summary 2 4
Internal Analysis 4
Marketing Objectives
2
Product Service Offerings
External Analysis
2 Distribution Network 5

Industrial Segmentation
Seasonality Review of Current Marketing Efforts 6

Environmental Scan 3
Target Market

Political Factors Positioning Statement

Economic Factors Competitive Analysis 6

Socio-cultural Factors
SWOT Analysis 7
Bistro de
Tahanan
Company
 MISSION AND VISION STATEMENT OF
BISTRO DE TAHANAN

MISSION STATEMENT
Bistro De Tahanan is dedicated to serve finest quality
food in a more relaxed ambience in the comfort of
your home.

VISION STATEMENT
Bistro De Tahanan envisions to become a pioneer at
giving quality service and meeting customers
expectations.
I. EXECUTIVE SUMMARY
Bistro De Tahanan is a home service that features a fine dining
experience at the comfort of your own homes at a very affordable price.
We will give you the pleasure to have a nice, romantic meal that is both
comfortable and beyond satisfactory as well as having your privacy
with your someone special. Our business is known to its dedication on
bringing its customer vision to a reality in a satisfying way. Bistro De
Tahanan are ready and flexible to provide a quality service, food and
beverages that every customer would want to be on their special day.
II. MARKETING OBJECTIVES
● Increasing brand awareness.
● To build a good relationship with
the customers and to the market.
● To continue improving in
providing customers a high-quality
service.
● Introduce the company to different
local market.
● Increase customer loyalty and
attract new customers
● Increase profit.
III. EXTERNAL ANALYSIS
INDUSTRIAL SEGMENTATION
Geographic Segmentation – Bistro De
Tahanan is mainly focus on Cavite area. But we
are also open in accommodating on some areas
outside Cavite in providing an organized and
high-quality service.
Demographic Segmentation – Bistro De
Tahanan is mainly focus on organizing an
intimate and family gathering that are for all
ages.
Psychographic Segmentation – Bistro De
Tahanan likes to know and create everyone's
dream of having a great quality dinner with their
loved ones. Our targeted customers are people
who prefer having a private dinner.
Behavioral Segmentation - Bistro De Tahanan
offers a great quality products and services with
a very affordable price and one of our priority is
to meet your expectations and create a
customer relationship.
SEASONALITY
Bistro De Tahanan wants to continue giving
satisfaction and happiness on our
customers through our outstanding service
no matter what the season is.
But during rainy and sunny days, we will
offer a wide range food options and
different ideas that is included on our
promos that are timely in that season. We
strive to make those foods a new and
unique one for our customer. Our company
assure every customer that the packages
that we offer will not be a hindrance for us
to provide them a high-quality services.
I
IV. ENVIRONMENTAL SCANNING
Bistro De Tahanan Company is planning to offer every customers an eco-friendly set-up wherein most of the resources that
we will be using to organize an event or occasion will have a good impact in our environment. Also, we are planning to
widen our food options for our customer where most of it are beneficial to their health.

POLITICAL FACTOR
Bistro De Tahanan will surely comply with all of the requirements of any political affiliations. Our service follows all the
policies and laws: tax policy, labor law, environmental law, tariffs, consumer protection law and other regulations related
to our business.

ECONOMIC FACTOR
Bistro De Tahanan will assess and consider the interest rates, exchange rates, recession, inflation, taxes and demand or
supply to avoid having issues that might affect our business in providing services to people.

SOCIO-CULTURAL FACTOR
Bistro De Tahanan will consider the lifestyle and values of the customers. Through that we make sure to adapt and be
flexible to continue giving satisfaction and happiness on our customers.

TECHNOLOGICAL FACTOR
Emerging technologies is helpful to facilitate communication to our clients. It also allows us to continue promoting our
business on different areas that helps us to attract new customers. Through technologies, we’re also capable on providing a
more efficient way in terms of transactions like mobile payments and online payments.
V. CONSUMER ANALYSIS
This business’ target customers are people who longs for a fine without the hassle
of going out. We also target customers who wants to host big dinner events with the
comfort of their own home.

VI. THE KEY SUCCESS FACTORS

Commitment and consistency on the business

Employees with right skill
Good communication with your team and especially to your customers
Continues learning and development on providing a service
Ability to adapt on changes in market condition
Good marketing strategy
Good reputation
VII. INTERNAL ANALYSIS
PRODUCT/SERVICE OFFERINGS:
We offer a series of packages that our customers will surely be glad to know.

The packages consist of 3 samples: 1. “THE LOVERS PACKAGE”, 2. “THE BUNDLE PACKAGE”, and
3. “THE CUSTOM PACKAGE”.
THE STANDARD PACKAGE – good for 2 person
⮚ 3 course meal (own choice of foods)
⮚ 1 appetizer, 1 main course, 1 dessert and a special drink.
⮚ Standard theme – organized
⮚ The charge of this package ranges from ₱3,000 - ₱4,000; still depending on the expenses spent.

THE LOVERS PACKAGE

⮚ 4 course meal (own choice of foods)
⮚ 1 appetizer, 2 main course, 1 dessert and special drink
⮚ Special theme for couple – organized
⮚ The charge of this package ranges from ₱3,500 - ₱4,500; still
depending on the expenses spent.
THE BUNDLE PACKAGE – good for 4 to 6 person

Since this is a set meal, it is meant to be shared. It has bigger servings and good for family and friends. You can order add-
ons for each or remove a food choice (own choice of foods).
⮚ 5 course meal (own choices of food)
⮚ 1 appetizers, 2 Main courses, 2 desserts and a special drink.
⮚ TWO THEMES: Standard or Special theme (own choice)
⮚ The charge of this package ranges from ₱5,500 - ₱7,600; still depending on the expenses spent.

THE CUSTOM PACKAGE

This package is good for how much people you have because it will be dependent on your choices. This is best for big
events and gatherings.
⮚ Choose between a set meal or a course meal.
⮚ Indicate how may people are you hosting.
⮚ If you choose a set meal, provide a set of foods you want to serve and what variation. (the bigger set meal, the
bigger the charge)
⮚ If you chose the course meal, indicate how many courses of food you wish to serve ranging from 3-12 course
meal. Then choose the foods of your choice. (the higher the course meal, the bigger the charge)
⮚ Choose between a standard theme or customized. If customized, tell us how you want your dining.
⮚ The charge of this package ranges from ₱9,000 - ₱21,000; still depending on the expenses spent.
VIII. DISTRIBUTION NETWORK
DIRECT METHOD
Bistro De Tahanan will establish its own office
wherein customers will be able to have
personal visits that will help them to get to
know more our business. Through this we can
communicate to them and explain further the
services that are we offering to help them
achieve and put to life their great visions.
AGENT/REFERRALS
Bistro De Tahanan will establish a referral
program with different business that are
related with the service that we are offering.
We are interested on photography, formal
boutiques and flower business in which we're
offering a cross-promotions that will benefit
both of our business.
IX. REVIEW OF CURRENT MARKETING
EFFORT
TARGET MARKET
Bistro De Tahanan targets students,
employees, and professionals in the age
group of 18 to 60 years belonging to low &
middle-income groups and having a private
personality and that are conscious on their
surroundings.
POSITIONING STATEMENT
For individuals looking for outstanding
services to organize an occasion. Bistro De
Tahanan is a service company that is flexible
to accommodate the customer's vision and
meet it's expectations so they can enjoy the
occasion and seize the moment in the
comfort of their home with great ambience
because the company is dedicated and
looking forward in giving quality services
and satisfaction to their customers.
X. COMPETITIVE ANALYSIS
Bistro De Tahanan is similar to other business that organize a special event like Town’s Delight Catering
and Events. They are in the business for about 45 years. There are numerous blogs about their business
online and they continue to expand their business that’s why their sales continuous to rise up to this day.
But, Bistro De Tahanan is one of the new service business that also organize and handles special events
that focus more on the people that wants to stay at home while experiencing a full-time excellent
service.

Our company believes that every home is safe place. That’s why we strive to become better when it
comes on providing our services. To make sure that our clients still feels safe even if there’s different
people at their home, we hire patient and respectful staffs that will accommodate them all the time.
XI. SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Good customer Inavailability of some Rising demand on Being new to the

services supplies due to Pandemic small gatherings due industry
to Pandemic
Well-mannered High start-up costs Increase in number Customers
employees of people wanting to perspective
have more privacy consciousness
and safety nowadays because of their
own safety due to
Pandemic
Quick to respond Technology Change of
to market changes Advancement customer needs
Many options in Competing with
designs and food other fine dining
products services
XII. MARKETING STRATEGIES
Bistro De Tahanan's goal is to give comfort to customers by serving them with in their home with
our quality high-end food and full time excellent service. We believe that Digital Marketing
Strategy is the most appropriate in this type of business. Especially that we were also in the middle
of a pandemic, wherein, 3.175 billions of people uses Internet in our daily lives. Blogging and
Social Media Marketing are examples of a Digital Marketing Strategy.

Our company will indicate a more quality and relevant content on our website. Through that we
will be having more opportunities to appear in online searches that are relevant in our business. It
also gives us the opportunity to educate and build trust with the customer through the educational
content we provide.

Engaging and communicating to your customers is important. Through various social media, we
can use it to promote our own business because many consumers uses social media in a daily basis.