Department of Information Technology

E-Commerce

K.Renuka Devi, AP /IT

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 UNIT I - Introduction
Electronic Commerce - Overview of Electronic
Commerce Framework - Electronic Commerce and
Media Convergence - Applications; Network
Infrastructure - Components of the I-Way - Network
Access Equipment; Client Server Network Security-
Client Server Security Threats- Firewalls and
Network Security.

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 Electronic Commerce
• The cutting edge for business today is electronic
commerce (e-commerce).
• It is a modern business methodology that addresses the
needs of organizations, merchants, and consumers to cut
costs while improving the quality of goods and services
and increasing the speed of service delivery.
• It applies to the use of computer networks to search and
retrieve information in support of human and corporate
decision making.

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Contd…
• It is associated with the buying and selling of information,
products, and services via computer networks today and in
the future via any one of the myriad of networks that make
up the Information Superhighway (I-way).
• Key element of e-commerce is information processing.
• All steps of commerce, except for production, distribution,
and delivery of physical goods, are forms of information
gathering, processing, manipulation, and distribution, which
computers and networks are perfectly suited to handle.

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 Contd…
• This information processing activity is usually in the
form of business transactions, for which several
broad categories can be observed:
• Transactions with trading partners using EDI.
• Transactions for information distribution with
prospective customers, including interactive
advertising, sales, and marketing.

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Overview of Electronic Commerce Framework

• From the business activity already taking place, it is

clear that e-commerce applications will be built on the
existing technology infrastructure-a myriad of
computers, communications networks, and
communication software forming the nascent
Information Superhighway.
• Figure shows a variety of possible e-commerce
applications, including both inter organizational and
consumer-oriented examples.

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Electronic Commerce Framework
• E-Commerce application will be built on the existing
technology infrastructure
• A myriad of computers.
• Communication networks.
• Communication software.
• Common business services for facilitating the buying and
selling process.
• Messaging & information distribution as a means of
sending and retrieving information.

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Electronic Commerce Framework
• Multimedia content & network publishing, for creating a
product & a means to communicate about it.
• The information superhighway- the very foundation-for
providing the high way system along which all e-commerce
must travel.
• The two pillars supporting all e-commerce applications &
infrastructure.
• Any successful e-commerce will require the I-way
infrastructure in the same way that regular commerce needs.

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Electronic Commerce Framework
• I-way will be a mesh of interconnected data highways of many
forms.
• Telephone, wires, cable TV wire.
• Radio-based wireless-cellular & satellite
• Movies=video + audio.
• Digital games=music + video + software.
• Electronic books=text + data + graphics + music + photographs +
video.
• In the electronic ‘highway system’ multimedia content is stores in
the form of electronic documents.

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Electronic Commerce Framework
• These are often digitized.
• On the I-way messaging software fulfills the role, in any
no. of forms: e-mail, EDI, or point-to-point file transfers.
• Encryption & authentication methods to ensure security.
• Electronic payment schemes developed to handle
complex transactions.
• These logistics issues are difficult in long-established
transportation.

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 Thank you

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