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6e
Ronald
RonaldJ.J.Ebert
Ebert
Ricky
RickyW.
W.Griffin
Griffin
12
PRICING, DISTRIBUTING, AND
PROMOTING PRODUCTS
© 2007 Prentice Hall, Inc. PowerPoint Presentation by Charlie Cook
All rights reserved. The University of West Alabama
LL EE A
ARRN
N II N
NGGO
OBB JJ EE C
C TT II VV EE SS
After reading this chapter, you should be able to:
1. Identify the various pricing objectives that govern
pricing decisions and describe the price-setting tools
used in making these decisions.
2. Discuss pricing strategies that can be used for
different competitive situations and identify the pricing
tactics that can be used for setting prices.
3. Explain the meaning of distribution mix and identify
the different channels of distribution.
4. Describe the role of wholesalers and explain the
different types of retailing.
Breakeven Analysis
Total fixed costs
Breakeven point (in units)
Price - Variable cost