MILO

LAUNCH
                                           BY
                                           Remya
 INTRODUTION
•  MILO is produced by nestle, Milo was originally developed by
Australian inventor Thomas mayne in 1934
• Milo maintains significant popularity in a diverse range of territories, 
• Including 
  Malaysia 
  Singapore
 SriLankan 
Africa
Thailand
Why Milo in INDIA
• On 20 March 2017 Nestle India announced the launch of MILO Ready
to Drink a cocoa-malt milk beverage crafted specially for growing
children.
• Milo is also a famous beverage in Indian Muslim stalls
• Nestle's global malt-based drink Milo in India is being relaunched as
an energy drink for sports, which analysts feel could capture the gap
created during GSK and Complan's integration. “It is purely
coincidental that this is happening in an environment where GSK
Consumer and Unilever are merging
SWOT Analysis of MILO
1. STRENGTH
 Nestle brand 
 Product quality. 
 Energy drink. 
 Value for money. 
 Part of Nestle(reputation) funds used for nestle promotion. 
 Unique selling point. 
 Available in 10 different flavors. 
 One product for 2 different age categories (5yrs- 15yrs) and (15 yrs.- 25 yrs.) 
 It is available in different shapes and types of packing.
 2. Weaknesses
 Not enough investment in milo. 
 Packaging(design of tin + labeling). 
 Not innovative 
 Low R&D 
 Weak, damaged brand- resulted in loss of trust of the consumers.
 3. Opportunities
 Increased media availability than what was available back in 2009
(Mobile/internet) 
 Increased fitness industry. 
 Increase awareness of health and fitness. 
 Sponsorship (through sporting events).
 4. Threats
 Milo has many formidable competitors. 
 Competition. 
 Competitors could use aggressive marketing tactics cut prices/     
  increases promotion . 
 Competitors bring out similar products. 
 Competitors have diversity in packaging (bottles pouches, cans, etc