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Email & Mobile Marketing
Email & Mobile Marketing
• Reasons for the growing importance of mobile marketing can be attributed to its –
1. Reach
2. Element of personal touch
3. Instant delivery mechanism
4. Mobile commerce opportunities
5. Cost-effectiveness
ELEMENTS OF MOBILE MARKETING
1. Mobile Messages
2. Mobile Apps
3. Mobile Advertising
4. Mobile Websites
FORMS OF MOBILE MARKETING
2. Multimedia Messaging
1. Welcome Emails
2. Organising educational campaigns
3. Event promotion emails
4. Launching seasonal campaigns
5. Hosting competitions
6. Survey Emails
7. Re-engagement campaign
8. Thank you emails
9. Update emails
Developing an Effective Email Marketing Strategy
1. Establishing Objectives
Objectives of Email Marketing Strategy can be divided into 2 categories –
- Financial Objectives
- Time-Based Objectives More foot traffic in the store
Increase visit to websites
Once the emails are delivered, the next step involves tracking & analysing.
ESPs provide a large volume of data to be tracked in different forms –
1. Bounce/Non-Bounce rates
2. Open Rates
4. Unsubscribe Rates
5. Email forwards
Making Clickable Emails
Include A Keep
Cliff-hanger emails short
Worst Email Content
Blunders