C KOM3364 Categories

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LEADERSHIP COMMUNICATION

[CATEGORIES]
(KOM 3364)

Universiti Putra Malaysia


LEADERS AND LEADERSHIP
 Leadership and Management Skills
 “Leaders influence the mind and
behavior of people
CATEGORIES OF LEADERS
Chosen
Appointed
Elected
Bloodline
Customary
Ad-hoc
 Prerequisite: “Having the ability to influence the
mind and behavior of people.”
Other common criteria:
 Possessing perception that is beyond his
followers
 Having wide accessibility to space
 Having personal and private spaces.
 Governing/ commanding certain territory
 Having appearance and substance
 Expert in communication – and influential
 Not depending on size & strength - military,
enigma, wealth, etc.)
Among the Criteria of
GREAT LEADERS
 Egoist
 Altruistic

 Profound self-actualizer & Profound self-esteem

 High-taste
 Never fully-satisfied with achievements

 Never fail to amaze followers with ideas,

perseverance & persistence


 Power-oriented
 Always crave for more strength

 Always crave for more law and order


Among the heights of Great Leaders:

 Alexander the Great 5’


 Attila the Hun: 5' 1½“
 Napoleon Bonaparte: 5' 1“
 Genghis Khan: 5' 2“
 Adolph Hitler: 5' 5“
Among the failures of Great Leaders:

 Alexander the Great / Greek


 Over egoist, Arrogance & Over ambitious

 Napoleon Bonaparte
 Over egoist & Over ambitious

 Genghis Khan
 Over egoist, Over ambitious, Over confident

 Adolph Hitler
 Over egoist, Over ambitious, Over confident
Terima kasih
& Wassalamualaikum

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