PAYTM

Paytm Karo

BY AFTAB
 INTRODUCTION
PAYTM – PAY THROUGH MOBILE
 Paytm is an Indian e-commerce payment system and digital wallet company. It was
founded by Vijay Shekhar Sharma in August 2010 and is based out of Noida SEZ, India.
 Founded in 2010, Paytm started as a prepaid mobile recharge website. Currently its
business is not only limited to recharge but has expanded as online payment
platform including mobile recharges, utility bill payment, wallet payment and wallet
to wallet and wallet to bank transfers for many leading internet based companies
like Bookmyshow, Makemytrip, FoodPanda, IRCTC and many others.
 The company has been backed up by Alibaba group and Ratan Tata. The firm raised
$575 million from Alibaba group for a share of 25% in the company.
 Paytm was founded in August 2010 with an initial investment of $2 million by its
founder Vijay Shekhar Sharma. It started off as a prepaid mobile and DTH recharge
platform, and later added data card, postpaid mobile and landline bill payments in
2013
 CORPORATE IDENTITY OF PAYTM
 A corporate identity or corporate image is the manner which a corporation, firm
or business presents themselves to the public (such as customers and investors as
well as employees).
 A corporate identity is the bigger picture of all the visual and sensual aspects of
a company.
 Logo design; stationery; marketing collateral such as print brochures and direct mail;
website design, email, social media; online, radio, magazine, billboard and display
advertising; product design and packaging; employee uniforms; corporate signage
and vehicle graphic.
 Paytm long term vision is “Making India a cashless economy”, and that
involves penetrating into all economic of the country.
 MISSION:- This is one of the greatest journeys we have undertaken. While we
are focused on this mission, we are working equally hard to be the most trusted
mobile commerce brand in the country.
 MEDIA RELATIONS
 Media is a crucial part of our every day lives. It is how we communicate with others, seek
new information, and connect with new people. In this day and age it is our lifeline to the
outside world. It is only reasonable to assume the government feels the same way about
media. The government uses different types of media every single day. From commercials
and advertising to social media networks- the government has an influential role in every
aspect of these technologies.
 The Government have to be extremely careful as to what they put on their sites and I would
definitely consider this “ANTISOCIAL” behaviour. Press Council of India chairman
Justice (retired) CK Prasad said that the media should not have a “cordial relationship”
with the government.
Prasad said, “You are crusaders of trust. You are bound to come into conflict with the
government and the authorities. I am of the opinion that if there is no conflict
between
journalists and government, that day perhaps will be the saddest day for our
democracy.”
 CORPORATE IMAGE

Have you ever seen this logo USED PAYTM(%)

?

5%

25%
YES
YES
NO
NO
75%
95%
 How did you come to know about the company?

MOST USED SERVICE BY

CUSTOMER

Online 60
Ticket Payment
Booking

15
10
5

TV N E W S P ASPOECRI A L M E DFI AR I E
Money NDS
Transfer Recharge
 Which service do you like the
most?
5%
15%
USING FREQUENCY
Daily Weekly Monthly 5%
Never

10% 10%

25%

55%

75%

Customer Friendly Cashback Offer Instant Money

Transfer
 Overall Experience of
Customers
5

4
FUTURE
RECOMMENDATION 3

0 0.1 0.2 0.3 0.4 0.5

45%
35%

15%
5%
ACCURA DATA PRIVA CUSTOME OTHE
CY CY R R
SERVICE
 CORPORATE REPUTATIO N
 Top Management of Company:-
1. Vijay Shekhar Sharma – Founder and CEO
2. Madhur Deora – CFO & SVP
3. Deepak Abbot – Sr. VP Product
4. Vineet Kaul – Senior Vice President Business
5. Sunil Goyal – Vice President Engineering
6. Srikanishka Vadakattu – Senior Product Manager
7. Amit Lakhotia – GM Paytm Wallet
8. Utkarsh Srivastva – Associate Software Engineer

 Board of Directors:-
1. Ratan Tata - Chairman of TATA SONS
2. Jing Xiandong – Ant Financial Services Group
3. Peng Yijie - President, Alipay International
4. Neeraj Arora – Global Business Head, WhatsApp Inc.
 CRISIS FACED BY PAYTM
 The Californian based company, Paypal, has
explicitly accused Paytm of using a logo that was
deceptively and confusingly similar to its own.
 In addition, the notice given by Paypal states
that Paytm has slavishly adopted the two-tone
blue color scheme of the trademarked Paypal
logo.
 The first syllable in each mark is in dark blue
color and second syllable is in light blue color.
 CSR ACTIVITIES OF PAYTM
 Corporate social responsibility is the company's sense of responsibility towards
the community and environment (both ecological and social) in which it operates.
 2014 – Donation to Bhopal Gas Tragedy Survivors – Paytm did this campaign from
1st to 9th December. Its users participated by buying the donation coupons while placing
their recharge orders. The coupons were of Rs.50, 100, 250, & 500. the funds collected
will be donated to “the Bhopal medical appeal” towards the rehabilitation of the
Bhopal gas tragedy survivors.
 2014 – I-Day campaign for the future of India. – On the occasion of India’s 68th
Independence Day, 68% of Paytm’s profit on 15th August went towards the skill
development of underprivileged, deserving youngsters through Milaap.
 Blood Donation Camp- He organized a Blood Donation camp in July at our office
with the help of Rotary Noida Blood Bank. 188 of our employees donated their
blood.
 J&K Floods Campaign – to help the people stuck there, we mounted this campaign
and again asked for customers to donate & we promised to match it Rupee to
Rupee. Our customers contributed Rs.16,80,230 and we added the same to make a
corpus of Rs.33,60,460, which was donated to the Prime Minister’s National Relief
Fund.
THANK YOU…
#PAYTM
KARO