FROM A DAILY WAGER TO A

MILLIONAIRE
“PC MUSTHAFA”

PRESENTED BY:-
KAUSHIK DAS
MAHARSHI SHARMA
HIRAK SUTRADHAR
JONMONI LAHKAR
UJJALJYOTI SARKAR
NITESH KUMAR
 ABOUT CEO – PC MUSTHAFA

 A village boy from Kerala who failed in 6th grade

 In 1995, graduated as a software engineer from NIT Calicut,
got placed in Bengaluru based start-up for around Rs 6000 a
month.
 Later , he got a job in Motorola for Rs 15,000 a month and
went Ireland, worked for a year and a half.
 Then he shifted to Citibank, Dubai and salary crossed Rs
1,00,000
 In 2003, after 7 years in Middle East he returned to Bengaluru
with a savings of Rs 15,00,000 decided to do an MBA
 In 2006, started ID Fresh Food

 In 2007, graduated from IIM Bangalore

 ID FRESH FOOD – OVERVIEW

VISION MISSION VALUES

•To become a fresh food
brand, admired and trusted •To make the preparation •Speed
the world over. of home made meals a
pleasure •Simplicity
•To grow into a 1000 crore
market leader •Authenticity

•To become one of the best •Integrity

and most sought- after
companies to work for.
 Their Products are 100 percent natural without any
preservatives or additives

 VADAS- Pouch comes with spout that squeezes out the batter
in a vada shape

 Idly/Dosa batter

 Malabar Parotas

 Chapattis

 Natural curd

 Paneer
 iD Fresh Foods set up 17 outlets of its Trust shop across
Bengaluru.

 There are no Salesmen or Cash machine at the store.

 It has only a piggy bank of sorts, where residents can drop off
the cost of the product they wish to buy.

 Stall runs solely on trust.

 24*7 access to Fresh Food.

 TIE- UPS

 In 2016, Id Fresh Foods partnered with Nilgiri Dairy Farm to

produce dairy products such as Paneer and curd. This is the
first-based product line by Id, Which is known for its
packaged Idli and Dosa batter

 2017- Paytm has come up in association with “ID Fresh

Food” and offering Rs 20 Paytm cash on purchase of ID
Food Pack.

 2021-iD Fresh Food and online grocery retailer BigBasket

have launched a co-branded label, “iD Fresho”
 THEN AND NOW
2005-2006
Family runs business with 5 people
Invested Rs 25,000 with 2 grinders, a
mixer and a selling machine
Operated from a 550 square feet space
Made 10 packets of 1 kg batter a day
Products- Idly & Dosa batter
Supplied to 20 stores in Bengaluru.
2019-2020
Professionally- run organization with
1300 employees.
ID Fresh Food runs on IT.
Operations are totally automated.
Today manufactures 50,000 packets
a day.
Idly/Dosa batter, Chapattis, Natural
curd, Paneer, Vadas.
Operating in Bengaluru, Chennai,
Pune, Mumbai, Hyderabad and Dubai.
Thank you