CREATIVITY AND

INNOVATION
BY:
Dr Manisha Chauhan
 MEANING AND DEFINITIONS
• Thinking beyond apparent dimension.
• Curiosity about life in all its aspects and dimensions is creativity.
• Creativity is to perceive, to feel, to think and to act in an off beat way…
• The application of a person’s mental ability and curiosity to discover something
new.
• Creativity is the act of turning new and imaginative ideas into reality.
Creativity is characterized by the ability to perceive the world in new ways, to
find hidden patterns, to make connections between seemingly unrelated
phenomena, and to generate solutions. Creativity involves two processes:
thinking, then producing
 FACTORS AFFECTING CREATIVITY

1. Problem sensitivity
2. Idea fluency
3. Originality
4. Flexibility
THE CREATIVE PROCESS
 THE HUMAN ASPECTS OF CREATIVITY

1. Creativity and personal growth are interrelated

2. Employee creativity is not the result of planned management action
3. It is untrue to say that there is no proven correlation between creativity and
employee performance
4. Creative problem-solving is a function of the right hemisphere of the brain
5. There are no techniques of measuring creativity
 FROM CREATIVITY TO INNOVATION

• The term “innovation” makes most people think first of technology-new

products and new methods for making them. Typically, the word creates an
image of an invention, a new piece of technical apparatus, or perhaps some thing
of conventionally scientific character.
• Innovation thus refers to the process of bringing any new, problem-solving or
opportunity-addressing idea into use. Ideas for reorganizing, cutting costs,
putting in new budgeting systems, improving communication, or assembling
produces in teams are also innovations. (Moss Kanter Rosabeth)
 OBSTACLES TO CORPORATE INNOVATION

1. Very Large organizations foster resistance to change

2. Innovation may threaten current successes
3. The corporate Hierarchy breeds conservative subordinates
4. Product/market boundary charters sometimes preclude innovation
5. In a large organization, the separation of power constitutes a “weakest link” constraint on innovation
6. The politics of large organizations can lead to compromises that decreases the effectiveness of attempts at
innovation
 OVERCOMING OBSTACLES
1. Goals are set for innovative achievement
2. Managers are encouraged to take a long-term perspective
3. Successful innovation is rewarded
4. Failures are accepted as part of the game
5. Engineers and research scientists are encouraged to meet the customer
6. Special unrestricted funds are made available to explore innovative ideas without upper-level approval
7. Customers are carefully screened to identify new ideas
THANK YOU