INTRODUCTION

Amhara mass media agency

established in 1986 E.C in
printing press later expand to
television and radio mediums .
 Con ’t
 Amhara Mass Media Agency
established with the aim of
producing programs that cover,
promotion of development,
sustainable peace, and
democratization.
Do you know remember this pictures ?
 Con’t
All this rumors transmitted by face
book ,after Amhara television produce
one news .
The news did not fulfill at least the
basic
The basic news values .
It is not balance
In order to timeliness of the news the
news is late .
Finally the news missed neutrality
There were a complain about this news
and it was correct.
 Why all this professional faller
occurs ?

Because the media controlled by the

higher officials so far it is not free and
independent media .
 Major Challenges in Amhara Mass
Media TV news

 

The Government press largely praises and

promotes the Government, and Amhara mass
media television news, before the new prime
minster Abiye Ahmed and after D/r Abiye
Ahmed this medium work in order to respect
and appreciate the government doing most of
the time.

 the news are not balanced and neutral
the news holds meaning of promoting
government action.

 The media controlled by the

government, no journalistic work that
investigates and presents government
higher officials wrong doing.
 Con ’t
 The journalist responsibility was not more
than copy paste press release, panel
discussion and so on, because they
exposed to self-censorship because of
government influence.
 Government control the media work
through different rules and regulations,
this rules and regulations jeopardize
freedom of the press. Different scholars
define what freedom of the press is and
how freedoms of the press jeopardize.
 Recommendation

Laws that banned freedom of the press should be
improved or changed including media in-house
regulations and editorial polices specially in
government media.

 Media practitioners should not be shy and

frustrated to check and balance government
works.
 “A fearless and effective watchdog is critical in
fledgling democracies where institutions are weak
and pummeled by political pressure.”
(CORONEL)p.5
.
 Con ’t
 The media should be independent from any
influence of the higher officials.
 Many scholars agree on this statement for
instance coral agree on this idea:-‘the
media are often left as the only check
against the abuse of power’ (CORONEL)
p.5

 Unless and otherwise the profession could

not play its responsibility as watchdog
role, fourth organ of government
 End

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