McDonalds vs Burger King
An Overview
• Service: McDonalds have a few franchises where
they have playgrounds to keep kids busy with play
while adults have their snacks. McDonalds also have
home delivery at some places.
• Prices :McDonalds is cheaper
• Preparation and taste: McDonalds fry meats on a
grill and then throw them into a holding pan from
where they are served. Sometimes the burgers
remain there for more than a few minutes thus
becoming dry and flavorless.
Outdoor Advertising
• McDonald’s are very simple and use the power of
emotion and connection with its customers. They
use the sense of familiarity that people have with
McDonald’s to get them to return.
• Service: In some Burger King outlets too, you
can see playgrounds or play areas for
children. Some Burger King outlets offer
delivery.
• Prices : More Expensive
• Preparation and taste: There is also a difference
in taste owing to Burger King flame broiling
their meats. This gives a distinct flavor to foods
in BK.
• Burger King’s billboards are a lot more toned down
than their campaigns and adverts, just using a well
constructed image of some appealing food with
prices and deals printed on them. The typography on
Burger King’s billboards is still a lot bolder.
McDonalds vs Burger King
Television /Social Media Campaign
• McDonalds has made some fun and well-
known TV ads over the years. It has honed into
the same sense of familiarity, highlighting how
McDonald's is always there when you need it.
Target Market
• From various commercials, it becomes clear
that McDonald’s focuses on people belonging
to the Sharers segment.
Sharers are brand-oriented people.
Marketing Strategies
• McDonald’s market dominance is its focus on
customer satisfaction.
Social Approval
• Applies different tactics and strategies to gain
social acceptance like fundraising through
Ronald McDonald Charities.
• Campaigns are where Burger King’s marketing shines.
They release innovative campaigns that are engaging
like poking fun at their competitors in their campaigns
creating “never trust a clown” and the “burn my rival”
campaign.
• the company chose to target people who belong to
the Floaters segment.
Floaters are practical people and bargain
hunters.
• BK’s marketing strategy focuses mainly on
advertising to promote its products also serving a
wide range of foods.
• When it comes to social acceptance and approval,
Burger King puts a lot of work into reviewing laws
on animal welfare and environmental impact.