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    Analyzing Product Performance

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    iqra javed
    The document discusses various methods for analyzing product performance, including modifying existing products, launching new products, or eliminating underperforming products. It outlines strategies like PLC analysis, product grid analysis, and brand positioning analysis to track each product's performance relative to management criteria and competitors. These comparative analyses use tools like perceptual maps collected from buyers to measure strengths, weaknesses, and guide repositioning efforts. Other analytical methods mentioned include standardized reports, research studies, and financial assessments.

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    Analyzing Product Performance

    Uploaded by

    iqra javed
    19 views9 pages
    The document discusses various methods for analyzing product performance, including modifying existing products, launching new products, or eliminating underperforming products. It outlines strategies like PLC analysis, product grid analysis, and brand positioning analysis to track each product's performance relative to management criteria and competitors. These comparative analyses use tools like perceptual maps collected from buyers to measure strengths, weaknesses, and guide repositioning efforts. Other analytical methods mentioned include standardized reports, research studies, and financial assessments.

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    marketing strategy

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    The document discusses various methods for analyzing product performance, including modifying existing products, launching new products, or eliminating underperforming products. It outlines strategies like PLC analysis, product grid analysis, and brand positioning analysis to track each product's performance relative to management criteria and competitors. These comparative analyses use tools like perceptual maps collected from buyers to measure strengths, weaknesses, and guide repositioning efforts. Other analytical methods mentioned include standardized reports, research studies, and financial assessments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    19 views9 pages

    Analyzing Product Performance

    Uploaded by

    iqra javed
    The document discusses various methods for analyzing product performance, including modifying existing products, launching new products, or eliminating underperforming products. It outlines strategies like PLC analysis, product grid analysis, and brand positioning analysis to track each product's performance relative to management criteria and competitors. These comparative analyses use tools like perceptual maps collected from buyers to measure strengths, weaknesses, and guide repositioning efforts. Other analytical methods mentioned include standardized reports, research studies, and financial assessments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Analyzing Product

    Performance
    Presented by
    Iqra javed
    Analyzing the product performance
    For analyzing the performance of the product
    strategies are applied on
     Modified product
     New product
     Elimination of product
    Product before and after analysis
    Tracking Product Performance
    Analyzing product performance
    PLC Analysis
    Product Grid Analysis
     Each product is measuring up to management
    minimum performance criteria.
     Access the strengths and weakness of the product

    relative to other products in the portfolio.


     Comparative analysis of products

    on the basis of market attractiveness and competitive


    strength assessment.
    Brand Positioning Analysis
     Perceptual maps are used for brands comparison
     Perceptual maps are developed by collecting

    preference information on set of competing brands


    from sample of buyers.
     Reposition the brand on the basis of preferences.
     E.g. life buoy soap repositioning
    Cont…..
    Other product analysis methods are:
     Standardized information services
     Research studies
     Financial analysis

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