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RESEARCH Presentation
RESEARCH Presentation
RESEARCH AND
SELECTING A RESEARCH TOPIC
BY
ID( )
The question is ‘’What is Research?
For instance,
Out of this market demand research, you
can predict or make sales forecast for the
subsequent times ahead of you as a
company
What happens in the absence
of research to the company
• In the absence of research people lean on
information from the authorities, traditional
leaders, common sense, media distortion and
personal experience as a common source or
knowledge. The company must make sound
decisions and cannot base on these assumptions
as source of knowledge
Personal experience
• For Instance, in other companies only males
occupy executive positions and they are
successful so we must do same.
• These experiences are not scientifically proven
and must not be lean on as a company
Common sense
• Women cannot do tedious works in the company
and for that matter any such positions must be
given to a man.
• It may be true in some cases but theses must be
proven by research in the company before
making decisions on such cases
Authorities
• Woman must be submissive and must be quiet
when a man is making a decision without
interfering him of whosoever the decision is.
• Theses are sources of knowledge which is not
backed by scientific research and must not be
adopted.
• As a company, the basic source of knowledge must
be on scientific research
The research process
steps
1. The first one is to select a research topic