MARKETING

Presenters:
 Waleed Ali Khan

 Irfan Ullah
 Muhammad Ali

 Palwasha Irfan

 Khwaja Alham Khan

• Formed in 1954.

• The founders of McDonald's were Richard and Maurice McDonald.

• McDonald’s was bought by Ray Kroc.

• McDonald's brand is the leading global foodservice retailer.

• 117 countries each day.

SENIOR MANAGERS

MANAGERS

Asst. Managers

Executives

Coordinators
• Specific Environment • General Environment

• Customers • Political-Legal

• Employees • Technological

• Suppliers • Social-Cultural environment

• Competitors
Specific Environment
• Customers:
60 million customers per day

• Employees:
Respect and Recognition
Values and Leadership Behaviors
Total Compensation
Learning, Development and Personal Growth
Resources to Get the Job Done
Specific Environment
•Suppliers :
Lexicon Group of Companies

•Competitors (In Pakistan):

KFC , Pizza Hut etc.

•Competitors (International Market):

Burger King, KFC etc.
General Environment
• Political-Legal:
 100% halal
 Licensed and Registered
under Govt. of Pakistan.
• Technological:
 Best technology to preserve
and prepare their Product.
• Socio-cultural:
 Always respect the cultural and rituals
of the surrounding areas.
Marketing Mix
• Price:
Economic as compared to the
competitors
• Place:
Easily Accessible
• Promotion:
Ads, Billboards, Sponsoring events
• Product: McDonald's Ad.flv.flv

Chicken, Beef and Vegetable

Burgers, Special meals for kids, Ice
Creams etc.
SWOT Analysis
Strength
• Strong Brand
• Customer Intimacy
• Product Innovation
• Supplier Integration

Weakness

Strong competition
High prices
Opportunity
• Expand into Tier 2 and Tier 3
cities.

Threat
• Changing Customer Lifestyle And
Taste.
• Increased Competition.