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    The marketing analysis document discusses an online health services company that aims to be the market leader in enabling online care. It has a B2B model which gives it access to large pools of patients and doctors, as well as first mover advantage. The company collaborates with insurance companies, doctors, investors, pharmacists, and IT to create a win-win situation for all. It operates in a context of rising healthcare costs and demand for online communication with doctors, and its success depends on complying with healthcare privacy laws while navigating the volatile US healthcare environment.

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    The marketing analysis document discusses an online health services company that aims to be the market leader in enabling online care. It has a B2B model which gives it access to large pools of patients and doctors, as well as first mover advantage. The company collaborates with insurance companies, doctors, investors, pharmacists, and IT to create a win-win situation for all. It operates in a context of rising healthcare costs and demand for online communication with doctors, and its success depends on complying with healthcare privacy laws while navigating the volatile US healthcare environment.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    5 views1 page

    American

    Uploaded by

    D Factor
    The marketing analysis document discusses an online health services company that aims to be the market leader in enabling online care. It has a B2B model which gives it access to large pools of patients and doctors, as well as first mover advantage. The company collaborates with insurance companies, doctors, investors, pharmacists, and IT to create a win-win situation for all. It operates in a context of rising healthcare costs and demand for online communication with doctors, and its success depends on complying with healthcare privacy laws while navigating the volatile US healthcare environment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    MARKETING ANALYSIS (5 CS)

    Company Collaborators
    • Online health services • Insurance companies
    • B2B model- a key differentiator • Doctors
    • access to large pools of patients and doctors • Investors
    • First mover advantage • Pharmacists
    • Win-win situation for all • IT department
    • Goal- being the market leader in enabling online care

    Competitors Context Customers


    • MinuteClinic • Health care expenditure were projected to reach $4.3 • Health Insurance
    • RediClinic trillion, or $13,100 per resident, by 2018 companies
    • Take Care Clinic • a survey found that 74% of respondents wanted to • Hospitals,
    • Nurse Practioners communicate with their doctors using e-mail • Retail clinics
    • RelayHealth • Their market success was depended on Health Insurance
    • Medfusion
    • Pharmacies
    Portability and Accountability Act (HIPAA)
    • Cisco TelePresence • volatile U.S. health-care environment combined with the • Employers
    • Other tele medicine services and economic recession
    offline care centres
    1

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