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Market Structure: Price and Output Decisions, SR To LR Adjustment Process
Market Structure: Price and Output Decisions, SR To LR Adjustment Process
Market Structure: Price and Output Decisions, SR To LR Adjustment Process
• The initial market equilibrium is P0 where D0=S0 (Fig 1a), since the PC firm is a price taker, it will
charge price P0 and produce at profit maximising level of output Q0 (Fig 1b).
• At price P0, the PC firm earns supernormal profits and the lack of BTE will attract firms outside
the industry to reallocate their resources to this industry.
• The entry of new firms will increase the market supply from S0 to S1. Assuming demand remains
unchanged, the market equilibrium price will fall from P0 to P1.
• For the PC firms, each will have to charge a lower price P1, and produce at Q1. The PC firms’
supernormal profits will be eroded until only normal profits are earned in the long run.
(b) Monopolistic Competition
• In the SR, at the profit maximising level of output (MR=MC) Q0, the oligopolist
charges price P0 and makes supernormal profit of area C0P0KB.
• Due to high BTE (eg patents, branding), potential competitors/firms are not able
to enter freely into the industry to compete on an equal basis with the existing
firms high and rigid prices
• In the LR, the oligopolist can continue to earn supernormal profits and price and
output can also remain unchanged at P0 and Q0 respectively.
(d) Monopoly
• In the SR, at the profit maximising level of output (MR=MC) Qm, the monopolist
charges price Pm and makes supernormal profit of area C0PmAB.
• Due to high BTE (eg patents, EOS, branding, government license), potential
competitors/firms are not able to enter freely into the industry to compete on an
equal basis with the existing firm.
• In the LR, the monopolist can continue to earn supernormal profits and price and
output can also remain unchanged at Pm and Qm respectively.
A Level 2015 Q3
“Market dominance is the main factor determining the profitability of
firms.”
(a) Explain how market dominance can influence a firm’s price and
output decisions. [10]
(a) Explain how market dominance can influence a firm’s price and output
decisions.
Introduction:
• Define market dominance (when a firm holds significant market power, is a price setter and has a downward
sloping market demand curve)
• Monopoly (strongest market dominance) vs perfect competitive (no market dominance)
Main:
• How monopoly makes price and output decisions, LR profit
• How PC firm makes price and output decisions, LR profit
Conclusion:
• Price and output decision if determined by the profit maximising condition (MR=MC)
• Monopoly tends to restrict output in order to set high price while PC firm accepts the market price as a given
and determine its individual output level
Monopoly price and output decisions
• Monopoly=one single firm in the industry selling a good with no close substitutes
• The market demand curve is also the firm’s demand curve since the monopolist represents the
industry
• Downward sloping demand curve must lower price if it wishes to sell a greater quantity and if
it wants to sell at higher price, then must reduce output
• Sole seller high degree of market power due to high BTE Price setter can raise price and
consumers can either pay or go without the good as they cannot turn to other alternatives
• Firms generally set prices based on the profit-maximising condition, where MR=MC and MC cuts
MR from below
Monopoly price and output decisions
• Wrt Fig 1, profit maximising level of output is Q1, where MR=MC and MC cuts MR from below
• The price charged is determined from the demand curve at P1
• The total revenue earned is 0P1AQ1 and the total cost incurred is 0C1BQ1 Total profit is
ABC1P1
• Due to high BTE, the monopolist would be able to earn supernormal profits in the LR and profits
will not be competed away
PC firm price and output decisions
Introduction:
• Common market structures of firms in SG: oligopoly and monopolistic competitive, monopoly to a smaller
extent
• Whether firms are able to set prices independently depends on the competition model, level of rival
consciousness, degree of government intervention etc
• The different implications arising from the features of the market structures will determine the extent to
which firms can make independent pricing decisions
Main:
• Thesis: Firms that are able to make independent pricing decisions
• Anti-thesis: Firms that are unable to make independent pricing decisions
Conclusion: Evaluation
Thesis: Firms that are able to make independent pricing decisions
Monopoly
• In theory, a monopoly is able to make independent pricing decisions regardless of actions of other
firms because: single dominant firm producing g/s with no close substitutes, high BTE to prevent
other firms from competing on an equal basis no immediate competitor
• Eg utilities in SG is a natural monopoly and the producer has a high degree of market power to influence the price of
its good i.e. independent price setter
• [EV]: In reality, the monopolist’s pricing decision can be affected by the threat of competition i.e.
greater contestability of the market and government intervention
• GI in public transport industry to address issue caused by monopoly introduce competition to the market, instead
of merely SMRT and SBS Transit, allow other operators to bid for the right to operate an MRT line for a fixed period of
time based on their proposed costs and/or quality of services offered
• The threat of losing their licenses to other operators provides the monopoly a strong incentive to be cost-efficient
and adopt competitive pricing
• Another GI: price caps to ensure that basic necessities are made available at affordable prices (equity concerns)
• Hence, the nature of the industry determines whether the government is likely to intervene and affects the ability of
firms to make independent pricing decisions
Thesis: Firms that are able to make independent pricing decisions
Monopolistic competitive
• In theory, large number of sellers, no/low BTE too many firms collusion amongst them
difficult and action of any one firm is unlikely to have significant impact on the sales of other firms
low rival consciousness unnecessary to take into account reaction of competitors when
making pricing decisions i.e. able to make independent pricing decisions
• Eg F&B industry: each firm’s ability to price its products differently from its competitors largely depends on the
success of its product differentiation MC firms continue to leverage on product promotion and product
development to reduce degree of substitutability since this allows them to gain some degree of market power and
independence over price determination
• [EV]: In reality, given SG’s small domestic market and the proliferation of MC firms esp in the F&B
industry, rival consciousness is heightened when firms are highly concentrated in a small
geographic area each firm WILL consider competitors’ actions when setting price, leading to
greater degree of mutual interdependence
Anti-thesis: Firms are that unable to make independent pricing decisions
Oligopoly
• Few large, dominant firms, each producing a significant share of the total market output, high BTE
prevent competitors from entering the industry and keep number of rival firms small may
choose to collude or compete with each other
• Rival conscious and mutual interdependence: each firm’s pricing decision is based on the assumptions of possible
reactions by other firms in the industry + firm should be aware of the decisions of other firms as well to respond
accordingly
• Eg telecommunications industry dominated by 3 large firms SingTel, M1 and Starhub each firm’s pricing behaviour
has significant impact on the other firms
• Theory of Kinked Demand curve: if a single firm lowers price, other firms will match the price cut
but if a single firm raises price, other firms will not match the price increase but will instead
attempt to capture a larger share by keeping prices constant
• An oligopolistic firm cannot try to sell more by lowering its price because other firms will match
its price fall for fear of losing their market share
Anti-thesis: Firms are that unable to make independent pricing decisions
• Theory of Kinked Demand Curve: the mutual interdependence of oligopolistic firms is reflected in
relatively rigid prices oli firms have no incentive to either lower or raise their price unless
forced by market conditions The firm will continue to produce the same level of output at the
same price, illustrating inflexibility in pricing. Hence, prices in an oligopoly market change very
little over time
• Eg Petroleum retail industry: if SPC decides to lower price per litre of petrol, other petroleum companies will
immediately follow suit and lower their prices simultaneously. However, price wars often last for a very short period
of time, reflecting ineffectiveness of price competition in oli market structure
• Hence, strong mutual interdependence and rival consciousness in oligopoly leads to lack of
independence in pricing decision
• In theory, price rigidity faced by oligopoly means firms have little incentive to change prices or
inability to independently set price.
• [EV]: In reality, when the oligopolist assumes and perceives rivals not to react to its pricing
decision eg limited period price promotion of telecommunication firms, firms may still set prices
independent of their rivals for a short period of time
Anti-thesis: Firms that are unable to make independent pricing decisions
• In SG, the most probable model of oli firms that chose to collude rather compete is the dominant-
firm price leadership theory
• One firm controls substantial market share and reaps significant EOS such that small firms are unlikely to consider
undercutting the prices set by the leader
• Price leader dictates prices, other firms would still be dependent on the price leadership of the dominant firm and
would tacitly agree to limit competition amongst themselves and follow the prices set by the market leader
• [EV] However, it is also likely that the dominant firm might continue to monitor and observe
the actions of smaller firms eg if smaller taxi operators in the industry did not follow
ComfortDelgro’s increase in fares, then ComfortDelgro would likely adopt other strategies to
assert its market power and dominant position to force the smaller players into compliance or
even exit the market
Conclusion
• The theories of market structures provide a framework to analyse the behaviour of firms with
respect to price determination
• Due to different factors eg cost structure, competition model, action of rivals, government
regulation etc affecting the pricing determination, different outcomes can be reached regarding
the relative abilities of firms to make independent pricing decisions
• While it can be argued that monopoly and monopolistic competition are more likely to enjoy
higher degree of independence in pricing decisions compared to oligopoly, in reality, the action
of competitors remain an important consideration for firms since all firms are rival conscious to
some extent.
• Comparatively lower level of inefficiencies in monopolistic competition, both allocative and
productive, due to greater exposure to competitive forces implies that the likelihood of
government intervention in pricing decision is also lower in this market structure compared to
oligopoly or monopoly
Homework: A Level 2011
Q3
(a) Explain how the different features of monopolistic competition and
oligopoly affect price and output determination in these market
structures. [10]
Specimen Paper CSQ1
(a) Use an aggregate demand (AD) and aggregate supply (AS) diagram to
explain how a change in the trade balance might have contributed to a growth
in GDP in Colombia in the early 1980s. [3]
• Colombia had a positive trade balance where there is an increase in net exports (X-M). As net
exports is part of AD=C+I+G+X-M, the increase in net exports will result in an increase in AD from
AD0 to AD1, and via multiplier effect, an increase in national income from Y0 to Y1.
(b) With reference to the data, use supply and demand analysis to explain two
contrasting trends in the world price of coffee between January 2013 and
February 2015 shown in Figure 1. [4]
• There was a decline in the world price of coffee from January 2013 to November 2013 while a rise
in the world price of coffee between January 2013 and February 2015.
• The reason for the decline in price from January 2013 to November 2013 could be due to the
increase in the size of coffee industry with the entry of coffee producing countries such as
Vietnam and Indonesia. This increase in size will increase the supply of coffee. It can therefore be
assumed that the increase in supply must have exceeded the rise in demand for coffee, hence a
decline in the price of coffee during that period.
• On the other hand, the rise in price of coffee between January 2013 and February 2015 could be
due to the fall in supply of coffee due to adverse weather conditions such as the drought in Brazil.
With the increase in demand for coffee in the world market, this fall in supply will result in a
shortage of coffee, hence increasing the world price of coffee.
(c) Explain whether the information provided in Extract 3 is sufficient to
conclude that coffee can be classified as a normal good in India. [3]
• Extract 3 mentioned that with rising income, coffee drinking in countries such as China and India
will increase. It was also mentioned that the coffee consumption will grow proportionately to the
increase in incomes. This direct relationship between income and demand for coffee shows that
YED of coffee will be positive, hence justifying that coffee is a normal good in India. As a normal
good is when income increases, demand for the good increases as well.
• However, the increase in demand for coffee may also be due to changes in other factors of
demand, such as taste and preference. Promotional campaigns for coffee in India may have led to
an increasing taste and preference for coffee, increasing demand. In this case, the increase in
demand for coffee may be due to a change in taste and preference rather than changes in
income. Hence, it will be indefinite to conclude that coffee is a normal good in India based on this
information only.
(d) Use a diagram to explain the opportunity cost facing farmers in Nepal of
choosing to produce coffee rather than food. [2]
• The PPC shows the maximum combination of goods that an economy can choose to produce
when all resources are fully utilised.
• When a farmer in Nepal chooses to produce coffee rather than food, there will be increasing
opportunity cost of food forgone as we move along the curve from point A to point B as resources
are not homogenous.
(f) Discuss whether supply-side policies are likely to be effective in increasing
the production of coffee in both Brazil and Nepal. [10]
• Brazil has been facing a drought that has caused a fall in its coffee production whereas Nepal is
under-producing the amount of Nepalese coffee that is demanded. Supply-side policies (SSP) are
mainly policies that help to increase the productivity and productive capacity of an economy. In
these cases, with the appropriate SSP implemented for Brazil and Nepal’s coffee market, it should
help to increase the production of coffee in these countries.
• SSP will be able to increase coffee production in Brazil if they are policies that help to improve the
infrastructure or facilities that will increase the production of coffee despite facing a drought.
Drought has caused a huge lack of water for the coffee crops hence reducing its harvest. This is
made worse with deforestation where there is nothing to hold the water to the ground when rain
falls. If the government is able to invest in facilities that help collect or retain the rain water
underground, the crops may still survive, increasing the production of coffee.
Con’t (f)
• SSP to help coffee production in Brazil will also be effective as Brazil has the most suitable factor
endowment for coffee production. This can be inferred from Extract 2, where it was mentioned
that Brazil is the world’s largest producer and exporter. By being the largest producer, it must
have comparative advantage in the production of coffee. Hence with SSP that help in funding
better irrigation and retention of rainwater to the ground, production of coffee will definitely
increase as the factor endowment is already suitable.
• However, Brazil’s coffee market does not belong to a sunset or infant industry. Hence, there will
be a risk of Brazilian farmers being overly reliant on the help from the government and become
complacent and inefficient. In this case, government funding in SSP will hence be better spent on
other areas such as healthcare, to improve allocative efficiency and consumer’s standard of living.
Cont’d (f)
• As for Nepal, SSP which will help improve the farming techniques of farmers are likely to be
effective in increasing production of coffee in its country. As mentioned in Extract 3, the Nepalese
farmers lack the efficient techniques of coffee farming. The government has plans to bring in
agricultural technicians to teach farmers on better growing methods to improve the efficiency of
production and quality of coffee beans harvested. This will help to increase the productivity of the
coffee farmers and bring about greater output of coffee beans.
• However, Nepal may not have the most suitable factor endowment, and SSP might be misdirected
and a waste of government funding leading to allocative inefficiency. Despite training, the farmers
may still not be efficient in the production of coffee. Moreover, it is mentioned that it takes 5 years
before coffee harvest is possible. Hence, many still do not turn to coffee production fully, leading to
an inefficient allocation of resources in funding SSP for coffee production. This will be so unless
the farmers’ mindset is changed. This can be seen from Extract 3 where it mentioned that though
increasing land has been used for coffee cultivation, there is still an estimated 1.1 million hectares
of land available for planting coffee. Hence, resources are not fully utilised. Further
implementation of SSP may incur higher cost of production that does not reap returns instead.
Cont’d (f) [EV]
• However, as Nepal is still relatively young in coffee production, it is likely an infant industry and so
the government should still invest in SSP to increase its potential output and trade in the future. As
mentioned in Extract 3, it is only supplying about 10 percent of what is demanded of its coffee and is
highly regarded in the international market. Hence it has the potential in having a comparative
advantage in the production of coffee. Funding SSP in this case will be worthwhile.*
• Overall, SSP can be useful in increasing coffee production if the nature of the policies helps to solve
the root cause of the lack of coffee production in Brazil and Nepal. As Brazil’s lack of coffee
production is due to drought and not due to the lack of skills of its farmers, the SSP used for Nepal
cannot be used for Brazil and vice versa. Above that, the factor endowments in the two countries
might differ, to the extent that SSP might not be effective in both countries because the opportunity
costs may differ.
Introduction:
• AEG = increase in NY
• PEG = increase in productive capacity
Main:
• AEG can be brought about by 1) Increase in AD, where AD=C+I+G+X-M, or 2) Increase in SRAS due to both
external and domestic factors
• PEG is brought by an increase of LRAS due to an increase in productive capacity, where productive capacity
is determined by the quantity and quality of factors of production (land, labour, capital, entrepreneurship)
Conclusion:
• Both AEG and PEG can be driven by several factors, some of which overlap.
• Eg increasing investments increases AD and thus drives AEG in the short run. In the long run, investment
will result in PEG as well
Determinants of Actual Growth
1) Increase in AD
• Components of AD (C,I,G,NX) determine AEG
• Wrt Fig 1, suppose the gov increases infrastructure expenditure by building MRT tracks and
stations increase in AD from AD0 to AD1 increase in Y from Y1 to Y2 actual growth (true
for any increase in the components of AD)
• Low interest rate increase in C and I respectively increase in AD increase in NY
• Weakening of e/r increase in Xrev since Px in FC falls + decrease in Mexp since Pm in DC increases If MLC is
satisfied, NX rises increase in AD increase in NY
Determinants of Actual Growth
2) Increase in SRAS
• Factors that determine shift of SRAS include:
• External supply shocks eg fall in crude oil prices that decreases the cost of production for industries across the
economy
• Domestic factors eg reduction in wages that lowers the cost of production
• Wrt Fig 1, an increase of SRAS from SRAS0 to SRAS1 leads to NY increasing from Y1 to Y3 actual
growth
Determinants of Potential Growth
• PEG occurs when LRAS increases
• Wrt Fig 2, when LRAS1 increase to LRAS2, Y at full employment increases from Yf1 to Yf2
• Increase in LRAS means productive capacity has increased key factors that determine PEG are the
ability of the economy to increase the quantity and quality of factors of production
• Use fop (land, labour, capital, entrepreneurship)
• Firms invest in improving the quality of labour through skills training and upgrading, workers will become more efficient
and productive produce more output with the same resources increase productive capacity
• Level of investment increase (public investment: infrastructural development eg roads and transport system OR private
investment: technological processes in production) increase productive capacity
• Increase in LRAS can also bring about actual growth: Yf1 to Y2
(b) Assess the alternative economic policies that the Singapore government could adopt to maintain a sustained rate of economic growth into the future. [15]
Introduction:
• To achieve SEG, policies must achieve AEG and PEG
• Policies to adopt: EFP, e/r policy, SSP
Main:
• How EFP leads to SEG
• How e/r policy leads to SEG
• How SSP leads to SEG
Conclusion:
• A mix of DD-mgmt policies and SSP is crucial to maintain sustained rate of EG
• Increase in AD works in the SR to bring about AEG while increase in LRAS works in the LR to bring about
PEG and curb inflationary pressures
Expansionary Fiscal Policy (EFP)
• EFP involves increase in G and/or decrease in T (CIT/PIT)
• Increase in G eg hire more civil servants or spending on infrastructure projects.
• [EV]: SG gov has unveiled such plans in a timely manner over the years increase G and subsequently AD in a
sustained manner. If the government were to keep up this practice of timely expenditure into the future, SG will be
able to maintain a sustained rate of EG in future
• Decrease CIT increase after-tax profits increase I
• Decrease PIT increase consumers’ disposable income increase C
• Overall, EFP will increase G, I, C increase AD since AD=C+I+G+X-M
• Wrt Fig 1, AD will increase from AD0 to AD1 NY will increase from Y1 to Y2 AEG
• [EV]: In SG, lowering taxes may not be a feasible measure as by international standards, both PIT
and CIT are already one of the lowest in the world. SG has a history of adopting low taxes to
incentivise MNCs to set up their base of operations in SG. This encourages FDI, increasing I and
AD. Therefore, in terms of the effectiveness of the tools of EFP, gov spending is a better
alternative to lowering T that SG gov could adopt to maintain sustained rate of EG in future
Exchange rate policy