Media and information Literacy (mil)

7. Legal, Ethical, and Societal Issues

in Media and Information (part 1)

Intellectual property
Fair use and creative commons
 Legal, Ethical, and Societal Issues in media and Information

I- TOPIC OUTLINE
A. Current Events: Digital Piracy in the Philippines
B. Intellectual Property in International and Local Context
1. Definition of IP
2. Types of IP
3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons
 Legal, Ethical, and Societal Issues in media and Information

LEARNING COMPETENCIES:
explain intellectual property and its different types
(SSHS);
explain copyright, fair use, etc.vis-a-vis human rights
(MIL11/12LESI-IIIg20);
discuss current issues related to copyright vis-à-vis
gov’t./provide sectors actions (MIL11/12LESI-IIIg21);
 Legal, Ethical, and Societal Issues in media and Information

LEARNING COMPETENCIES:
put into practice their understanding of the intellectual
property, copy right, and fair use guidelines
(MIL11/12LESI-IIIg17); and
explain actions to promote ethical use of media and
information (MIL11/12LESI-IIIg22);
 Current events 1

UB: Mahigit P100-M halaga ng pirated DVD, nakumpi

ska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 5, 2016, from
 Current events 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV Seri

es, Arestado
(Oct. 3, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 4, 2016, from
 Why is digital piracy a crime?

(Source: www.quickmeme.com and www.imgflip.com)

 What is intellectual property?

refers to creations of the mind,

such as inventions; literary and artistic works;
designs; and symbols, names and images
used in commerce

(Source: http://www.wipo.int/about-ip/en/)
Intellectual property is protected in law
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP
INDUSTRIAL DESIGN
GEOGRAPHICAL ORIGIN
COPYRIGHT PATENT TRADEMARKS
 types of intellectual property

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights that
creators have over their literary and artistic
works
• books, music, paintings, sculpture and films,
to computer programs, databases,
advertisements, maps and technical drawings
 Copyright

Source:
http://www.slideshare
.net/DaeBogan/music-
publishing-copyright-
administration-in-the
-internet-age
Copyright
 Video presentation

The Creative Industry: Artists' Intellectual Property Rights.

(2012). cictcreativecontent's channel. YouTube.
Retrieved September 19, 2016, from
 Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE PHILS
PHILIPPINES
COPYRIGHT VALIDITY PERIOD
LITERARY WORKS During the lifetime of the author plus 50
years after death
ART 25 years from the date of creation

PHOTOGRAPHIC 50 years from publication

WORK
AUDIO- VISUAL 50 years from publication
 Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE PHILS
COPYRIGHT PHILIPPINES
VALIDITY PERIOD
SOUND 50 years from year recording took place
RECORDING
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be renewed for
a periods of 10 years
 Cartoon analysis

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 types of intellectual property (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an invention
• provides the patent owner with the right to
decide how - or whether - the invention can be
used by others
Design
Patent
applications
The famous gravity-defying lean of
Michael Jackson
Patent
The Shoes That Made Michael Jackson’s Anti-Gravity Lean
Possible
 types of intellectual property (IP)

IP DEFINITION
3. Trademarks • a sign capable of distinguishing the goods or
services of one enterprise from those of other
enterprises.
Trademarks
Trademark infringement?
 Trademark infringement?

Mars sues Hershey for trademark infringement over

MALTESER brand
 types of intellectual property (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article, or of
two-dimensional features, such as patterns,
lines or color
Industrial design
Industrial design
Industrial design
Design infringement?
Patent or industrial design infringement?
 types of intellectual property (IP)

IP DEFINITION
5. Geographical • signs used on goods that have a specific
Indications geographical origin and possess qualities, a
and reputation or characteristics that are
Appellations essentially attributable to that place of origin
of Origin
• most commonly includes the name of the
place of origin of the goods.
Geographical Indications and
Appellations of Origin
Geographical Indications and
Appellations of Origin
 Video presentation: Fair Use

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
 Fair use

Fair use means you can use copyrighted

material without a license only for certain
purposes. These include:
Commentary
Criticism
Reporting
Research
Teaching
 Fair use

Guidelines for Fair Use

A majority of the content you create must
be your own.
Give credit to the copyright holder.
Don't make money off of the copyrighted
work.
 Creative commons

is an American non-profit organization

devoted to expanding the range of creative
works available for others to build upon
legally and to share. The organization has
released several copyright-licenses known as
Creative Commons licenses free of charge to
the public.
Website
Creative commons

Attribution: You must credit the creator.

Non-Commercial: You can't make a profit.
No Derivative Works: You can't change the
content.
Share Alike: You can change the content, but
you have to let other people use your new work
with the same license as the original.
 Creative commons
http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-use?playlist=Blog_Basics
 Video presentation

PINOY INVENTORS
.(2015). ABS-CBN NEWS. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=yQSPEZSEWnk
CLASS ACTIVITY
 Class Activity part 1

Watch the talk show “Legal HD”

Legal HD Episode 64 - Intellectual Property Code.

(2014). 9 News & Current Affairs. YouTube.
Retrieved September 19, 2016, from
 Class activity part 1

Answer and discuss the following guide questions:

1. How can the intellectual property protect the rights of
inventors, scientists, and artists?
2. What acts are considered as a violations of the
Intellectual Property Code?
3. What agencies are in-charge of implementing the
Intellectual Property Code?
 Class activity part 2:

Read “The Intellectual Property Law of the

Philippines”,
Diwa MIL Book pp.72- 75
 Class activity part 2:

Answer and discuss the following guide questions:

1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works and
derivative works?
3. What are examples of works not protected by
copyright?
 Class activity part 2:

Answer and discuss the following guide questions:

4. Why is it important to protect intellectual property?
5. As a student, how can you promote ethical use of
media and information?
 Video presentation

Digital Literacy Rap

.(2015). Andy Horne. YouTube. Retrieved October 9,
2016, from
https://www.youtube.com/watch?v=xHPcPCq72f4
What is Digital citizenship?
Digital Citizenship is the norm of appropriate,
responsible technology use
(http://www.digitalcitizenship)

a holistic and positive approach to helping children

learn how to be safe and secure, as well as smart and
effective participants in a digital world
(http://mcc.gse.harvard.edu/files/gse-
mcc/files/social_media_resource_list_0_0.pdf) ip.net/)
 Key principles with elements of digital
citizenship
DigitalHealth
Digital Access
Law
Safety
Literacy
(Security)
Communication
and Welfare
Digital Rights and Responsibility
Protect Yourself/
Protect Others
Educate Yourself/ Connect with Others

Respect Yourself/ Respect Others

Digital Commerce Digital Etiquette

What is Netiquette?

Netiquette
respecting other users’ views and displaying
common courtesy when posting your views to
online discussion groups
(http://www.bbc.co.uk/webwise/guides/about-netiquette)
 The core rules of netiquette
The Core Rules of Netiquette. Shea, V. (1994). Core rules of netiquette.
Netiquette (Online ed., pp. 32-45). San Francisco: Albion Books.

http://www.albion.com/netiquette/introduction.html
http://learning.colostate.edu/guides/guide.cfm?guideid=4
Rule 1: Remember the human
Rule 2: Adhere to the same standards of behavior online
that you follow in real life
Rule 3: Know where you are in cyberspace
Rule 4: Respect other people's time and bandwidth
Rule 5: Make yourself look good online
Rule 6: Share expert knowledge
Rule 7: Help keep flame wars under control
Rule 7: Help keep flame wars under control
Rule 8: Respect other people's privacy
Rule 9: Don't abuse your power
Rule 10: Be forgiving of other people's mistakes
 Picture analysis

A digital footprint is a trail of data you create while using

the Internet.
What is Digital footprints?
 Video presentation

#ThinkTwice - Your Digital Footprint

Matters
.(2016). Moore Public Schools. YouTube. Retrieved
October 9, 2016, from
https://www.youtube.com/watch?v=9eSxZPu4oqQ
 Video presentation

Accountability & Responsibility in a Digital World

by Paul Davis
.(2015).TEDxTalks. YouTube.
Retrieved October 9, 2016, from
https://www.youtube.com/watch?v=zaEn0BQS0vY
 Formative assessment:
recitation

1. What is your digital footprint?

2. What do you want your digital footprint to say
about you?
3. Is a positive digital reputation important?
Why?
Digital issues in the Philippines

(Source:
http://wearesocial.com/
sg/special-
reports/digital-2016)
 Current issues
Mga Negatibong Epekto ng Internet at Social Media,
Tinalakay sa Pinoy Indie Film na 'UNFRIEND,'
.(2014) GMA News and Public Affairs.YouTube. Retrieved
October 9, 2016, from
https://www.youtube.com/watch?v=oqH_NMMW2BQ
 Current issues

#heartoverhate Campaign ng GMA Network Kontra

Cyberbullying, Pinarangalan
.(2016) GMA News and Public Affairs.YouTube. Retrieved
October 9, 2016, from
https://www.youtube.com/watch?v=sGGo9KfiguE
 GMA Network campaign against
cyberbullying
Heart Over Hate
.(2016) GMA Network. YouTube. Retrieved October 9, 2016,
from
https://www.youtube.com/watch?v=4Y-Zhai6s4g
https://www.youtube.com/watch?v=9lSX0tjgiSE
 Formative assessment:
recitation

1. What digital issues were presented in the given

news?
2. Why do internet addiction and cyberbullying
an alarming digital issues at present?
3. How can you help in preventing internet
addiction and cyberbullying in our school?
references

• Media and Information Literacy Curriculum Guide by

DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://mcc.gse.harvard.edu/files/gse-mcc/files/social_medi
a_resource_list_0_0.pdf
• http://www.digitalcitizenship.net/
references

• https://www.commonsensemedia.org/educators/digital-c
itizenship
• http://www.edutopia.org/blogs/tag/digital-citizenship
• http://www.albion.com/netiquette/introduction.html
• http://www.edutopia.org/blog/digital-citizenship-need-t
o-know-vicki-davis
references

• http://connectedconsulting.com/resources/twenty-first-century-
skills/digital-citizenship/
• http://www.bbc.co.uk/webwise/guides/about-netiquette
• http://learning.colostate.edu/guides/guide.cfm?guideid=4
• http://www.bcps.org/offices/lis/models/slamdunks/digitalfootpri
nt_ms/InCtrl_EssentialQuestions.pdf
• http://mediasmarts.ca/digital-media-literacy/digital-issues
Photo credits

• http://internetconduct.blogspot.com/2012/12/netiquette-rule-1-remember-
human.html
• http://www.memecenter.com/fun/186887/golden-rule
• http://www.physio-pedia.com/Where_to_Start%3F
• http://time.com/4457110/internet-trolls/
• https://www.diygenius.com/10-free-online-courses-in-social-media-and-inbound-
marketing/
• http://internetconduct.blogspot.com/2012/12/netiquette-rule-4-respect-other-
peoples.html
• http://www.granvillecsd.org/webpages/lgrandjean/using_the_internet.cfm?
subpage=635376
Photo credits

• http://www.communication-relation.com/pages/au-service-de-l-
entreprise/transmission-de-competences/formation-de-formateur/
• http://www.buzzle.com/articles/what-is-a-flame-war-and-how-to-avoid-it.html
• http://knowyourmeme.com/photos/488476-flaming
• http://lerablog.org/internet/the-importance-of-internet-privacy-and-how-to-
protect-your-privacy-with-a-vpn-service/
• http://screenrant.com/most-powerful-marvel-comics-villains/
• http://toxicbird.com/post/3288
• https://www.linkedin.com/pulse/20141117132227-211436797-use-positive-reviews-
to-your-advantage
references

Media and Information Literacy Curriculum Guide by

DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
http://www.wipo.int/about-ip/en/
http://www.slideshare.net/DaeBogan/music-publishing-
copyright-administration-in-the-internet-age
references

 https://www.legalzoom.com/articles/posting-cover-songs-on-youtube-
what-you-need-to-know
 http://www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct8293.pd
f
 https://www.thoughtstopaper.com/knowledge/design-patents.php
 http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/
 https://creativecommons.org/about/
 http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-use?
playlist=Blog_Basics