The document discusses research population, sample size, and sampling methods for qualitative research. It recommends sample sizes for different qualitative research approaches, including interviewing 1 case for case studies, assessing 10 people for phenomenology (or fewer if saturation is reached earlier), assessing 20-30 people for grounded theory/ethnography/action research (which is usually enough to reach saturation), interviewing around 5 people for key informant interviews, interviewing around 30 people for in-depth interviews, creating focus groups of 5-10 people each and considering the number of groups needed based on the research question, and selecting a large representative sample similar to a quantitative study for ethnographic surveys.
The document discusses research population, sample size, and sampling methods for qualitative research. It recommends sample sizes for different qualitative research approaches, including interviewing 1 case for case studies, assessing 10 people for phenomenology (or fewer if saturation is reached earlier), assessing 20-30 people for grounded theory/ethnography/action research (which is usually enough to reach saturation), interviewing around 5 people for key informant interviews, interviewing around 30 people for in-depth interviews, creating focus groups of 5-10 people each and considering the number of groups needed based on the research question, and selecting a large representative sample similar to a quantitative study for ethnographic surveys.
The document discusses research population, sample size, and sampling methods for qualitative research. It recommends sample sizes for different qualitative research approaches, including interviewing 1 case for case studies, assessing 10 people for phenomenology (or fewer if saturation is reached earlier), assessing 20-30 people for grounded theory/ethnography/action research (which is usually enough to reach saturation), interviewing around 5 people for key informant interviews, interviewing around 30 people for in-depth interviews, creating focus groups of 5-10 people each and considering the number of groups needed based on the research question, and selecting a large representative sample similar to a quantitative study for ethnographic surveys.
QUALITATIVE RESEARCH Qualitative vs. Quantitative Determining the sample size • Estimation of a sample size may be utilized. The rule of thumb of effective sample size for each research approach and data collection method presented were designed by Dr. Bonie Nastasi in her presentation “Qualitative Research: Sampling & Sample Size Considerations Biography/ Case Study Select one case or one person Phenomenology Assess 10 people. If you reach saturation prior to assessing ten people you may use fewer Grounded theory/ Assess 20-30 people, ethnography/action which typically is enough research to reach saturation Interviewing Key Informants Interview approximately five people In-depth Interviews Interview approximately 30 people Focus Groups Create groups that average 5-10 people each. In addition, consider the number of focus groups you need based on – groupings represented in the research question Ethnographic Surveys Select a large and representative sample (purposeful or random based) with numbers similar to those in a quantitative study