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SWOT Analysis of Pet Products

Strengths
SWOT Analysis of Pet Products
Weaknesses
1. The only line of completely herbal pet 1. All the products are very generalized;
products that is available in the breed specific products are not
market. available.
2. Established brand image as a superior 2. Lack of awareness about the product
Herbal products company. amongst the potential consumers.
Opportunity Threats
1. People are getting more aware about 1. Competitors are well established and
the benefits of Herbal products, hence known.
with effective product development and 2. The competitors have diversified
better marketing, the profits can be product range.
increased. 3. No premium product is available,
hence the high-end buyers prefer the
premium products of the
competitors.

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