Krishna B Kunjumon

◾ The term HRD was first coined by Larsen and Tubro in

1975
◾ According to Edwin B Flippo, “HRM is defined as
planning, directing, organizing and controlling of the
procurement, development,, compensation, integration,
maintenance and reproduction of the human resource to
the end that individual organizational and social
objectives are established”
◾ Productivity, equity, sustainability and
empowerment are the 4 elements of HRM
◾ Tourism is claimed to be fastest growing industry
and one of leading earners of foreign currency
◾ Comparing with other labour intensive
based industry, tourism is meant for people
◾ People is an integral part of tourism
industry because it ensures contact with
people who contribute to the actual
experience
◾ Development of packaging, marketing and
deliveries of tourism products strongly depend on
human factors so that it is an important subject to
study
◾ Growth and development of tourism offers large
number of manpower to work in different categories of
job
◾ Human capital is the starting point of all development
in tourism organization
◾ Tourism is a service industry and it need
more knowledge and specialized skill
◾ Sustainable development of tourism and hospitality can
be achieved through proper utilization of knowledge,
skill, as an effective and efficient in HRD system
◾ HR is the backbone of the success of tourism organization
◾ Tourism is a labour intensive sector since it provide job
for skilled, unskilled, semi- skilled people in different units
◾
Tourists were treated as “atithi” to their families at
first and sending back them as friend
◾ It has an inter linkage with other sectors to provide
qualitative services to tourists
◾ According to Pandit Jawaharlal Nehru, “the world
should no longer regard tourism merely as business, but
as a means by which man may know and understand one
another. Human understanding is essential to broaden the
tourism growth”
◾ HRM play vital role in tourism. People engaged in this trade
deals with people cater to their needs
◾ Tourism is the 3rd largest foreign exchange earner after
gems, jewelers, and ready made garments
◾ In spite of having lot of tourism potentials, India’s share of
global international tourism is .40%of world tourism
◾ There is no doubt that India is an outstanding destination
by many standards, but we are in an increasingly
competitive global tourism environment and unless all
segments of tourism experience are operation to world
standard it is for travelers from major source market to try
other destinations
and make comparison which may not be necessarily be in
India’s favor
Greater employee retention and commitment

Technological changes

Need for organizational learning

Need for life long learning

Eliminating the skills gap

Competing in Global economy

Changing workforce demographics

Diverse employee

Attrition

Change in employee expectation

New organizational structure

World become a Global village

HUNARSE SE ROZGAR’S PROGRAMME

A special initiative was launched in 2009-10 for the creation of

employable skills among youth belonging to economically weaker
sections of the society in the age group of 18-25yrs with the basic
objective to reduce the skill gap affecting the hospitality and tourism
sectors and to ensure the spread of economic benefit f tourism to the
poor.

The programme offers short duration courses of 6 to 8 weeks which are

fully funded by the Ministry Of Tourism
◾ It is a process procuring, allocating, and effectively
utilizing human resource in a multinational corporation
balancing the integration and differentiation of HR
activities in foreign location
◾
It offers employment of workers with different
national characteristics
◾ It helps to avoid cultural risks by creating cross-cultural
relationships
◾ It will reduce regional disparities
◾ It will helps to manage and diversifies Human capital
 Different labour laws
Different political climate
Different values and attitudes
Role of religions
Social organizations
Educational level attained
Deployment
◾ Providers of direct traveler activities with in the following
establishments:
Theme parks, resorts, river rafting, adventure tours,
visitor interpretation, festivals and events, etc
◾ Providers of traveler support products and services within the
following establishments:
Hotels and motels, advertising firms, clothing, boats,
parks and recreation concessions, bars, etc
◾ Policy makers, planners, and developers:
Management, resource, planners, builders, architect
◾ Educators for the above Sub Sectors of tourism:
Researchers, university, college administrators,
vocational teachers, technical trainers
 For For Offer
Creator
impleme impleme transfor Offer
of job
nting nting mation sustaina
opportu
new new in bility
nity
policy strategy behavior
◾ Human Resources is a business field focused on maximizing
employee productivity. HR professionals manage the human
capital of an organization and focus on implementing
policies and processes. They can be specialists focusing in on
recruiting, training, employee relations or benefits.
◾ The industry today is recognized as a major economic
contributor and facing many challenges in the field of
human resource. One of the major issues in this regard is the
quality of human resource. The industry is in dire need of
qualified quality personnel. Today, human resource
planning is considered as the way management comes to
solve the ill defined and tough-to-solve human resource
problems faced by an organization.
“ONE MACHINE CAN DO THE WORK
OF FIFITY ORDINARY MEN, NO
MACHINE CAN DO THE WORK OF
ONE EXTRA ORDINARY MAN”
: ELBERT HUBBARD

THANK