INTRODUCTION

ZAID BIN BASHARAT

ZAID.RANA@LIVE.COM
SYLLABUS OUTLINE

 THEORY
 MODULE AIM
 LEARNING OUTCOMES
 ASSESSMENT STRATEGIES
 DISTRIBUTION OF MARKS
 BOOKS RECOMMENDED
 BOOK RECOMMENDED

 EVENT MANAGEMENT BY LYNN VAN DER WAGEN & BRENDA R.CARLOS

( FOR TOURISM,
CULTURAL, BUSINESS AND SPORTING EVENTS)
OVERVIEW OF SYLLABUS

CHAPTER 1. INTRODUCTION TO EVENT MANAGEMENT

CHAPTER 2. CONCEPT AND DESIGN

CHAPTER 3. FESIBILITY

CHAPTER 4. LEGAL COMPLIANCE

CHAPTER 5. MARKETING
OVERVIEW OF SYLLABUS

CHAPTER 8. RISK MANAGEMENT

CHAPTER 9. PLANNING

CHAPTER 10. PROTOCOL

CHAPTER 11. STAGING

CHAPTER 12. STAFFING

CHAPTER 13. LEADERSHIP

CHAPTER 14. OPERATIONS AND LOGISTICS

OVERVIEW OF SYLLABUS

 CHAPTER 15. SAFETY AND SECURITY

 CHAPTER 16. CROWD MANAGEMENT AND EVACUATION

 CHAPTER 17. MONITORING,CONTROL AND EVALUATION

 CHAPTER 18. CAREERS IN A CHANGING ENVIRONMENT

CHAPTER 1.

INTRODUCTION TO EVENT
MANAGEMENT
OVERVIEW OF EVENT MANAGEMENT

 UNIQUE CHARACTERISTICS OF EVENT

 CLASSIFY AND DESCRIBE EVENTS ACCORDING TO SIZE

 CLASSIFICATION ACCORDING TO TYPE

 RELATIONSHIP B/W EVENT MANAGERS AND OTHER STAKE HOLDERS

CONCEPT???

WHATS YOURGENERAL
UNDERSTANDING ABOUT EVENT
MANAGER?
GENERAL RESPONSIBILITIES OF EVENT
MANAGER

 ENSURE SMOOTH RUNNING

 MINIMIZE THE RISK

 MAXIMIZE THE ENJOYMENT OF EVENT AUDIANCE

 MEET THE EXPECTATIONS OF AUDIANCE

IMPORTANCE OF MANAGEMENT

 CAREFUL ATTENTION MUST BE GIVEN TO TRANSPORTATION, TECHNOLOGY,

AND SECURITY AND A HOST OF OTHER ELEMENTS.

 FOR EXAMPLE, GAMES IN UTAH WILL GO DOWN IN HISTORY AS A SUCCESS,

WHILE, THE GAMES IN ATLANTA WILL BE REMEMBERED BY SOME AS LESS
THAN PERFECT, BECAUSE OF THE “BAD “ ORGANIZATION OF MANAGEMENT
TEAM.
MAIN RISKS ASSOSIATED WITH EVENT
PLANNING

 BAD ORGANIZATION OF A MANAGEMENT TEAM

 FINANCIAL RISKS
.GENERALLY EXPENSIVE
.HIGH EXPENDITURE WITH SHORT PERIOD OF TIME
.HIGH LEVELS OF UNCERTAINITY
CHARACTERIZATION OF EVENTS

 ONCE IN A LIFETIME EXPERIENCE

 EXPENSIVE TO STAGE
 TAKE PLACE OVER A SHORT PERIOD OF TIME
 TAKE PLACE ONCE
 REQUIRE LONG AND CAREFUL PLANNING
 CARRY A HIGH LEVEL OF RISK, INCLUDING FINANCIAL AND SAFETY
 A LOT AT STAKE FOR THOSE INVOLVED
EVENTS

PROFESSOR DONALD GETZ DEFINE 2 PERSPECTIVE OF EVENT:

“A SPECIAL EVENT IS A ONE TIME OR INFREQUENTLY OCCURING EVENT
OUTSIDE NORMAL PROGRAMS OR ACTIVITIES OF SPONSORING OR
ORGANIZING BODY.”

“TO THE COSTUMER OR GUEST, A SPECIAL EVENT IS AN OPPORTUNITY

FOR LEISURE ,SOCIAL OR CULTURAL EXPERIENCEOUTSIDE THE NORMAL
RANGE OF CHOICES OR BEYOND EVERYDAY EXPERIENCE.”
EVENTS

 DR. J. GOLDBLATT DEFINES SPECIAL EVENTS AS

“A UNIQUE MOMENT IN TIME CELEBRATED WITH CEREMONY AND

RITUAL TO SATISFY SPECIFIC NEEDS.”
SIZE OF EVENTS

 MEGA EVENTS

 REGIONAL EVENTS

 MAJOR EVENTS

 MINOR EVENTS
MEGA EVENTS

 LARGEST EVENTS.

 TARGETED AT INTERNATIONAL MARKET.

 EXAMPLES: THE OLYMPIC GAMES, WORLD CUP SOCCER, AND THE

SUPERBOWL.
 POSTIVE IMPACT ON THE ECONOMY.
 INCREASED TOURISM AND MEDIA COVERAGE.
REGIONAL EVENTS

 DESIGN TO INCREASE THE APPEAL OF A SPECFIC TOURISM DESTINATION.

 ATTRACTS LOCAL & INTERNATIONAL VISITORS.
 CREATE TEMPORARY JOB OPPORTUNITY FOR THE LOCAL COMMUNITY.
 EXAMPLES: MARDI GRAS & THE ANNUAL NATIONAL CHERRY BLOSSAM
FESTIVAL IN WASHINGTON, D.C.
MAJOR EVENTS

 ATTRACTS SIGNIFICANT LOCAL INTEREST.

 GENERALLY LARGE NUMBER OF PARTICIPANTS.
 NORMALLY HELD IN CONVENCTION CENTRES.
 GENERATES ECONOMIC, SOCIAL & CULTURAL BENEFITS.
 ATTRACTS INTERNATIONAL TOURIST.
 EXAMPLE: CHINESE NEW YEAR CELEBRATIONS.
MINOR EVENTS

 MOST EVENTS FALL IN THIS CATEGORY.

 STARTING POINT OF YOUR CARRER.
 COMPANIES HELD TO MAINTAIN THEIR RELATIONSHIP WITH CLIENTS.
 IT’S THE PROJECT BASED LEARNING OPPORTUNITY.
 ALMOST EVERY TOWN, CITY & COUNTRY HELD THESE TYPE OF EVENTS.
TYPES OF EVENTS

 SPORTING.
 ENTERTAINMENT, ARTS & CULTURE.
 COMMERCIAL MARKETING & PROMOTIONAL EVENTS.
 MEETINGS& EXBITIONS.
 FESTIVALS.
 FAMILY.
 FUNDRASING.
 MISCELLANEOUS EVENTS.
SPORTING EVENTS

 MOSTLY HELD THROUGHOUT THE YEAR.

 THEY ATTRACT INTERNATIONAL SPORTS MEN.
 OFTEN HELD OVER MULTIPLE DAYS.
 GLOBAL VIEWERS.
 BOOST THE ECONOMY OF THE HOST NATION.
 MEDIA COVERAGE.
 EXAMPLE: FOOTBALL WORLD CUP, OLYMPICS.
ENTERTAINMENT, ARTS & CULTURE

 PUBLIC CELEBRATIONS THROUGH DIFFERENT ACTIVITES DESIGNED PARTICULARY

FOR FAMILIES AND KIDS.

 MUSIC, DRAMA & DANCE ARE USUALLY FEATURED.

 TIMING & TICKET PRICING IS AN IMPOTANT ASPECT IN DEFINING THE SUCCESS.

 HIGHLIGTS THE CULTURE OF A SPECFIC AREA.

 EXAMPLES: INDEPENDENCE DAY, FOOD FESTIVALS, MUSCIAL EVENTS.

COMMERCIAL MARKETING &
PROMOTIONAL EVENTS

 TEND TO HAVE HIGH BUDGETS & PROFILES.

 MOSTLY INVOLVE PRODUCT LAUNCHES.
 HELD TO GAIN FIRST MOVER ADVANTAGE.
 MOSTLY HAS A SPECFIC THEME.
 HELD TO GAIN MAXIMUM MARKET SHARE THROUGH DIFFERENT
TECHNIQUES.
 MEDIA IS GENERALLY INVITED.
 EXAMPLES: TOUR OPREATORS, PROMOTIONAL ACTIVITIES.
MEETINGS & EXBITIONS

 HIGHLY COMPETITIVE.


 SPECFIC OBJECTIVE.

 USUALLY PLANNED WELL IN ADVANCE.

 USUALLY HELD ANNUALY.

 HELD IN HOTELS & CONVENCTION CENTRES.

FESTIVALS

 PROVIDING A PARTICULAR REGION A PLATFORM TO SHOWCASE THEIR

PRODUCTS.

 A DAY OR PERIOD OF CELEBRATION, MOSLTY FOR RELIGIOUS ACTIVITIES.

 MOSTLY INVOLVE THE SERIES OF SMALL EVENTS FOR A SPECFIC TIME

PERIOD.

 EXAMPLES: CHRISMAS, EID, HOLI.

FAMILY

 A VERY IMPORTANT EVENT IN SOMEONES LIFE, SUCH AS MARRIAGE, THE

BIRTH OF A CHILD, OR THE DEATH OF A FAMILY MEMBER.

 EVENT MANAGERS SHOULD KEEP TRACK OF THESE SOCIAL EVENTS AND

CHANGING TRENDS.

 ASIAN TOURISTS ARE BIG MARKET FOR THE WEDDING INDUSTRY.

 HAWAII COMPETES WITH MANY OTHER INTERNATIONAL DESTINATIONS.

FUNDRAISING

 THE PROCESS OF GATHERING VOLUNTARY CONTRIBUTIONS OF MONEY OR

OTHER RESOURCES,BY REQUESTING DONATIONS FROM INDIVIDUALS,BUSINESS
AND CHARITABLE AGENCIES.

 NORMALLY SOCIAL GATHERING FOR ANY NOBLE CAUSE.

 THESE EVENTS SHOULD HAVE THE CAPABILITY OF ATTRACTING MAXIMUM

NUMBER OF ATTENDEES.

 LEGAL REQUIREMNTS SHOULD ALSO BE MET.

MISCELLANEOUS EVENTS

 SOME EVENTS DEFY CATEGORIZATION.

 THESE EVENTS ARE COMMUNITY RELATED AND RUN ON FAIRLY SMALL

SCALE WITH VOLUNTARY SUPPORT AND SPONSERSHIP.

 EXAMPLES: NOLAN RIVER DOG SHOW, PRADE OF QUILTS, SPRING

GARDENING FESTIVAL.
THE EVENT TEAM

 AN EVENT MANAGER TYPICALLY WORKS WITH A NUMBER OF

CONTRACTORS.THESE INCLUDES ANY OR ALL OF THE FOLLOWING:
.VENUE MANAGERS
.STAGE MANAGERS
.LIGHTING,AUDIO AND VIDEO COMPANIES
.DECORATORS AND FLORISTS
.ENTERTAINERS
.EMPLOYMENT AGENCIES
THE EVENT TEAM

 PUBLIC RELATIONS AND MARKETING CONSULTANTS

 SECURITY COMPANIES
 CATERING COMPANIES
 CLEANING COMPANIES
 TICKETING OPERATORS
 PRINTERS
CODE OF ETHICS

 THE INTERNATIONAL SPECIAL EVENT SOCIETY (ISES) HAS FOLLOWING CODE OF

ETHICS:
-PROMOTE & ENCOURAGE THE HIGHEST LEVEL OF ETHICS WITHIN EVENT INDUSTRY.

-USE ONLY LEGAL & ETHICAL MEANS.

-STRIVE FOR EXCELLANCE IN ALL ASPECTS OF PROFESSION.

-PROTECT THE PUBLIC AGAINST FRAUD AND UNFAIR PRACTICES.

CODE OF ETHICS

-MAINTAIN ADEQUATE AND APPROPRIATE INSURRANCE COVERAGE FOR ALL

BUSINESS ACTIVITIES.

-PROVIDE TRUTHFUL AND ACCURATE INFORMATION.

-MAINTAIN INDUSTRY STANDARDS OF SANITARY AND SAFETY.

-COMMIT TO INCREASE PROFESSIONAL GROWTH AND KNOWLEDGE.

CASE STUDY