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Media Planning: By:-Manjot Singh M.B.A (4 TH SEM) Roll No:-3
Media Planning: By:-Manjot Singh M.B.A (4 TH SEM) Roll No:-3
By:-MANJOT SINGH
M.B.A(4 ‘th SEM)
ROLL NO:-3
What is media planning
• Media planning is the processofselecting time
and spacein various media for advertising in
order to accomplish marketing objectives.
• Or to keep it short:it is process of establishing
the exact media vehicles to be used for
advertising.
Why media planning?
• Without media planning,advertisers would not
know where to sell their products as well as
what is the most effective media for
theirproduct.
• Media pllanning helps identify the best
advertising space,targetmarket and media for
your clients product.
Basic words in Media Planning
• Advertising space
Advertising space is the space in between a
telivision show where you see all the
advertisements,it is the pages of
advertisement on see’s in a magazine or
newspaper,it is also the space in between a
radio show.
• Medium
A medium is a carrier and deliverer of
advertisements.It is a broad general category
of carries such as
newspapers,telivision,radio,internet,outdoor,d
irect mail,etc.
• Media vehicle
It is a specific carrier within a media
category.so a discovery would be the vehicle
in thecategory of t.v.many a time a specific
programs or sections within a medium may be
termed as a vehicle.(eg.NTV7,Star
newspaper,Radio 4)
Media
• Adverting media generally include:
Television,radio,newspaper,magazines,outdoor
bill boards,public transportation,yellow
pages,direct mail,speciality advertising(on
items such as
matchbooks,pencils,calenders,telephone pads
and other
media(catalogs,samples,handouts,brochures,n
ewsletters).
The Right Media
• Traditional or mass media:tv,radio.idea to
reach largeaudience.
• Niche media:cble tv,direct mail,etc.
• Reach the target audience with specific
demographics,narrowly defiend target
audience.
• Non-conventional media:internet
Who are Media Planners?